Better B2B
Marketing
Access deeper B2B expertise, smarter strategy and tactics, and integrated programs proven to deliver results and ROI.
Access deeper B2B expertise, smarter strategy and tactics, and integrated programs proven to deliver results and ROI.
We’re committed to continuous learning to bring you the latest B2B marketing trends.
The rapid rise of large language models (LLMs) has transformed how people search, creating new challenges in visibility for marketers. Unlike traditional search engines, which present a list of links, generative engines synthesize answers from multiple sources into a single, structured response. Considering this shift, integrating generative engine optimization (GEO) into your digital marketing strategy … Continued
Every year, the Sagefrog B2B Marketing Mix Report delivers fresh, data-driven insights to help marketers stay ahead of the curve. This year is no different—2025 is shaping up to be a game-changer. With businesses facing both opportunities and challenges from advancements in technology and changing market dynamics, this year’s report sheds light on strategies that … Continued
In March 2024, a massive leak of internal Google documents surfaced, revealing critical details about how the world’s leading search engine ranks websites. This collection of over 2,500 modules and nearly 14,000 attributes, stored in Google’s internal Content API Warehouse, was leaked on GitHub by an automated bot named Yoshi-Code-Bot. Initially, the leak went unnoticed, … Continued
The HubSpot INBOUND Conference has been a consistent beacon of knowledge and inspiration for marketers, sales professionals, and customer service teams, shedding light on the latest strategies, technologies, and trends shaping the future of business. This year, the 2024 edition of INBOUND did not disappoint, delivering a wealth of insights and updates, especially around the … Continued
In B2B, a memorable brand is more than just a logo—it’s the foundation of trust, loyalty, and long-term success. While short-term marketing efforts can generate quick wins, your brand shapes how your business is perceived and positions you for sustainable growth. From commanding premium pricing to unlocking new market opportunities, a well-crafted brand strategy doesn’t … Continued