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Information Technology and Services
Headquartered in India and with goals to break into the American market, Hanu sought the help of an integrated marketing firm in 2009. Hanu helps clients develop software applications on Microsoft platforms while maintaining a specialized focus on Azure cloud computing. The Company was challenged with growing its business and client base and called on Sagefrog for its specific expertise and demonstrated results marketing and accelerating success for B2B and technology companies.
Strategic in nature, Sagefrog kicked-off the engagement with a brand strategy that helped align Hanu with the American marketplace. It also set the foundation for an ongoing relationship, centered on Sagefrog’s Integrated Marketing Program (SIMP) that most recently delivered a robust digital and content marketing campaign. The campaign featured upgraded text ads, GIFs, infographics and landing pages with heat-mapping software. Additionally, Hanu and Sagefrog recently collaborated on a website relaunch project, bringing the Company’s dated site back to life with a responsive design, new messaging and imagery and enticing CTAs and iconography.
A complete success story, Hanu’s revenue and employee count has grown significantly since the start of its 9+ year relationship with Sagefrog. In 2014, Sagefrog encouraged Hanu to create a HubSpot account from which the marketing firm can intelligently track metrics to optimize all of its digital campaigns. In the past year alone, Hanu’s website traffic has grown by 107.7% while leads have increased by 471.43%. In an age where digital marketing is a must, increasing traffic and leads by such large margins is not just an extremely valuable metric, but a leading indicator of Hanu’s continued short- and long-term success.