Resources for Every Stage in Your Journey
Keep up with marketing best practices with resources from certified experts on strategy, branding, websites, digital, content, inbound, traditional marketing, and more.
FEATURED RESOURCE
2026 B2B Branding Playbook
For nearly two decades, Sagefrog’s annual B2B Marketing Mix Report has tracked modern marketing trends. One thing has remained consistent...
read more
WANT TO LEARN MORE?
BLOG AND RESOURCES
Explore More Marketing Best Practices
See more resources from our certified experts on branding and integrated marketing.
Every great build starts with a blueprint, and that blueprint is your digital presence. If you take away one thing from this blog, let it be this: first impressions happen long before the first call. The engineering and manufacturing firms that get shortlisted are those that rank well on Google, stand out on LinkedIn, and … Continued
The internet is overflowing with content. From blogs and videos to emails and posts, companies are exploring every channel to break through the noise and connect with their audience. Amid this flood of information, one question continues to divide marketers: How long should your content be to truly work? Long-form content refers to in-depth, comprehensive … Continued
Artificial intelligence has redefined how B2B marketers plan, create, and execute campaigns. Once futuristic, AI now powers everything from content and research to strategy and automation. At the forefront are two dominant generative AI chatbots: ChatGPT from OpenAI and Gemini from Google DeepMind. Their rivalry continues to shape how marketing teams balance creativity, productivity, and … Continued
Every year, Sagefrog’s B2B Marketing Mix Report delivers data-driven insights to help B2B marketers stay informed, agile, and ready for what’s next. This year marks the 19th edition of the report, which captures how marketing leaders across industries are adapting to new technologies, evolving buyer expectations, and a renewed focus on measurable growth. What Is … Continued
The B2B financial services market is packed tight. Banks, fintech startups, software vendors, investment managers, and consulting firms are all selling the same things (security, speed, compliance, scalability), and almost everyone’s selling it the same way. Whether it’s a payment processor, a SaaS product, or a digital asset management platform for highly regulated institutions, they’re … Continued