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2024-12-09 06:00:13 BY Jack Clark

Reaching customers at the right place and time is crucial for successful marketing. This idea brings us right to our topic — geofencing. Geofencing marketing offers businesses a unique way to engage with customers based on their geographical location, opening up a world of possibilities for personalized marketing, improved customer insights, and enhanced operational efficiency. Whether … Continued

2024-12-03 13:37:55 BY Blair Kaplan

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape. Demand generation has become essential for companies looking to stand out. It’s not just another marketing … Continued

2024-11-08 07:51:03 BY Ed Carr

Understanding the journey a customer takes with your brand—from their initial interaction to the moment they make a purchase or reach out for more information—has become essential in multi-channel marketing. With so many touchpoints available, customers don’t convert after just one interaction; they’re likely seeing and interacting with your brand across multiple channels over time. … Continued

2024-10-29 13:46:59 BY Ed Carr

The rapid rise of large language models (LLMs) has transformed how people search, creating new challenges in visibility for marketers. Unlike traditional search engines, which present a list of links, generative engines synthesize answers from multiple sources into a single, structured response. Considering this shift, integrating generative engine optimization (GEO) into your digital marketing strategy … Continued

2024-10-09 08:21:39 BY Ed Carr

Every year, the Sagefrog B2B Marketing Mix Report delivers fresh, data-driven insights to help marketers stay ahead of the curve. This year is no different—2025 is shaping up to be a game-changer. With businesses facing both opportunities and challenges from advancements in technology and changing market dynamics, this year’s report sheds light on strategies that … Continued