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A Marketer Must-Read: Using Behavioral Science in Marketing by Nancy Harhut | Sagefrog

2024-02-14 08:00:15 BY Ed Carr

The success of a marketing campaign hinges on buyer behavior. In a world saturated with brands, messages, and products, your efforts risk fading into obscurity unless you determine what truly captivates your potential customers. Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring … Continued

2024-02-07 08:00:34 BY Blair Kaplan

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, … Continued

Sagefrog: Revolutionizing B2B Healthcare: The Top 5 AI Trends of 2024

2024-01-31 07:30:46 BY Alyssa Dannaker

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Artificial intelligence has already ushered in a new era of efficiency and innovation in the last few years, but … Continued

9 Data-Driven B2B Marketing Strategy Priorities for 2024 & Beyond

2024-01-24 08:33:50 BY Ed Carr

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. It’s a landscape where staying ahead requires more than just keeping pace; it demands a proactive approach to … Continued

2024-01-17 08:00:41 BY Alyssa Dannaker

Sagefrog is proud to announce the continued expansion of its US operations with the establishment of its first Washington, DC, office. The new DC location is helping Sagefrog grow its geographic footprint in the Northeast region, allowing the company to connect with exciting partners in technology, biotechnology, and many other dynamic fields. Situated in the … Continued