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Razor Technology Case Study
IT Managed Services Provider
CHALLENGE
Razor Technology is a leading IT managed services provider (MSP), but when the Company first came to Sagefrog, it wasn’t engaging quality leads. As with many tech companies, the complex nature of IT services made it difficult to forge immediacy with prospects, and its ineffectively structured website, scattershot advertising and a dearth of human-focused marketing content were not up to the challenge.
SOLUTION
To promote Razor Tech as a top-performing, people-driven MSP and thought leader, Sagefrog initiated a six-month PR campaign and re-instated the company’s quarterly newsletter with a new focus on the Company’s thriving work culture. We also created a video series, Tech Over Coffee, which featured Razor Tech’s experts discussing the industry, and re-designed the website around the consumer’s experience.
RESULT
Sagefrog’s new approach delivered a surge in digital traffic and qualified leads. Overall, Sagefrog’s comprehensive approach yielded new, quality leads and clients for Razor Tech, with a 132.26% rise in new contacts resulting in prospects and customers with titles like partner, VP, CIO and department director. Razor Tech found that its ideal prospects were out there and ready to connect with the Company.
“When Razor Technology first sought Sagefrog’s help, we were just looking for a single campaign that would reach our target audience. After the campaign proved to be successful, we expanded our relationship with Sagefrog to utilize their integrated marketing approach. In the past year alone, we’ve seen a huge increase in digital traffic and qualified leads and are finally communicating our company’s value in the right way and on the right channels.”
Paid time on site increased by 0
A website centered on the consumer’s experience was designed, featuring intuitive page structures, content and SEO best practices.
A video series, Tech Over Coffee, featuring Razor Tech’s top minds engaged in informal discussions about the industry.
1,600 views and 41,595 impressions in six weeks
