167%
Increase in Paid Time on Site
Razor Technology
IT Solutions & Managed Services
Challenge
Razor Technology is a leading IT managed services provider (MSP), but when the company first came to Sagefrog, it wasn’t engaging quality leads. As with many tech companies, the complex nature of IT services made it difficult to connect with prospects, and its ineffectively structured website, scattershot advertising, and lack of human-focused marketing content were not up to the challenge.
Solution
To promote Razor Tech as a top-performing, people-driven MSP and thought leader, Sagefrog initiated a six-month PR campaign and reinstated the company’s quarterly newsletter with a new focus on its thriving work culture and the personal stories of its employees. We also created a video series, Tech Over Coffee, featuring Razor Tech’s experts engaged in informal discussions about the industry A website centered on the consumer’s experience was designed with intuitive page structures, content, and SEO best practices.
132%
Increase in
New Contacts
8:1
Return-on-Investment (ROI)
2x
Increase in Marketing Qualified Leads (MQLs)
Results
Sagefrog’s new approach delivered a surge in digital traffic and qualified leads. Overall, Sagefrog’s comprehensive marketing efforts increased quality leads by 200% for Razor Tech, with a 132% rise in new contacts with titles like partner, VP, CIO, and department director. Razor Tech found that its ideal prospects were out there and ready to connect with the company, plus partnering with Sagefrog yielded a 8:1 return-on-investment based on 6-digital deals.
“When Razor Technology first sought Sagefrog’s help, we were just looking for a single campaign that would reach our target audience. After the campaign proved to be successful, we expanded our relationship with Sagefrog to utilize their integrated marketing approach.”
“In the past year alone, we’ve seen a huge increase in digital traffic and qualified leads and are finally communicating our company’s value in the right way and on the right channels.”
