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Medical Apparel and Linen Service
Nixon Medical developed from a small business into a leading provider of medical apparel and linens pursuing outpatient healthcare centers nationwide. However, their outdated brand and website didn’t communicate their main differentiator to the market. They came to Sagefrog looking for a partner to build their brand and become a nationally recognized leader that would reflect their service difference, which provides a better patient experience and relieves stress on practices.
Sagefrog created a brand strategy that re-introduced Nixon Medical as service specialists with a new logo, anchorline, tagline and messaging that appealed to prospects like hospital office managers and supply chain executives. Sagefrog then executed an integrated marketing campaign with digital, traditional, PR and content marketing, and a website with pages devoted to Nixon Medical’s comprehensive service.
Nixon Medical’s new brand name and tagline highlighted its comprehensive medical apparel and linen service. The new website hosted high-quality prospects in excess of the company’s goals with a 63% increase in leads overall and a double-digit increase in converted leads while becoming 54% more cost-effective than in previous years. Leads now recognized the company at a glance as a superior service specialist.
“Nixon came to Sagefrog knowing that we needed to communicate our service difference more prominently. At the start of our engagement, Sagefrog made a few bold naming and positioning recommendations that would bring our service difference to the forefront, and those changes, along with the new branding, website and integrated marketing program, have been highly successful. We’re communicating the right message now, and have increased our converted leads and return by double-digits. Our partnership with Sagefrog is a highly strategic one, and we’re confident that the team understands our market and is committed to our success.”