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Every year, Sagefrog’s B2B Marketing Mix Report delivers data-driven insights to help B2B marketers stay informed, agile, and ready for what’s next. This year marks the 19th edition of the report, which captures how marketing leaders across industries are adapting to new technologies, evolving buyer expectations, and a renewed focus on measurable growth. What Is … Continued
The B2B financial services market is packed tight. Banks, fintech startups, software vendors, investment managers, and consulting firms are all selling the same things (security, speed, compliance, scalability), and almost everyone’s selling it the same way. Whether it’s a payment processor, a SaaS product, or a digital asset management platform for highly regulated institutions, they’re … Continued
The pace of change in digital and tech marketing isn’t slowing down—if anything, it’s picking up speed. 2025 has already brought significant shifts: AI becoming a core part of marketing operations, cookieless strategies reshaping targeting, and immersive content redefining engagement. As we look toward 2026, one thing is clear: what worked this year won’t be … Continued
Every year, INBOUND delivers new ideas that shape how marketers approach strategy, technology, and growth. This year’s event was no exception and one theme cut through the noise: AI is only as strong as the data and processes behind it. From HubSpot’s latest product updates to evolving content and demand generation strategies, the winners in … Continued
In B2B marketing, more leads do not always mean more revenue. A pipeline full of poor-fit contacts only drains budgets, slows sales cycles, and overwhelms sales teams. And focusing too narrowly on quality can stall momentum and limit opportunities. The real challenge is finding the balance. The strongest B2B lead generation strategies expand reach while … Continued