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Defibtech Case Study

Medical Devices

Challenge

Defibtech, a manufacturer of Automatic External Defibrillators (AEDs), sought to enhance its corporate brand and launch a revolutionary product line, which displays how rescuers could save a life using an AED via a video screen.

Solution

To elevate the company’s marketing initiatives to match the functionality of its life-saving products, Sagefrog developed a comprehensive brand strategy platform that spanned product trade dress, marketing materials, datasheets and website development support. The brand strategy was activated with an integrated marketing program designed to grow the company and accelerate product awareness and adoption.

Result

Defibtech became the fastest growing medical device company in North America and the only company in the AED segment to grow market share. A Deloitte Technology Fast 500 and IDSA Design of the Decade Award winner, Defibtech successfully penetrated markets including transportation, hospitality, education and fitness. The company sold to Nihon Kohden, one of the world’s largest medical device companies.