376%
leads increase in 6 months via paid search
CLX Logistics
Chemical Third-Party Logistics
Challenge
CLX Logistics is a global provider of transportation management, logistics technology, and supply chain consulting services that came to Sagefrog with a fragmented brand identity and minimal digital presence. In an increasingly competitive industry where awareness, reputation, and niche expertise reign supreme, the company needed to streamline its brand identity and blanket the web with an enhanced digital presence.
Solution
Sagefrog optimized CLX Logistics’s brand identity by balancing modern elements with existing assets. The updated brand was launched on a new, custom-designed, and responsive website and supported through an integrated marketing program. We executed LinkedIn and Google ad campaigns, SEO through blogs, guest commentaries, video interviews and media outreach, as well as email marketing, content marketing, and webinars.
214%
leads increase via linkedin sponsored content
60%
increase in brand impressions
Results
The new brand and website created a compelling package and solidified CLX Logistics’s position as a market leader. Its digital presence also took hold with record lead generation. Paid search delivered a 376.19% conversion increase in six months, and LinkedIn advertising led to a 214% increase in Sponsored Content sessions, a majority of which were new visitors. Working with Sagefrog for more than five years, business for CLX Logistics has more than doubled and continues to achieve impressive results.