CLX Logistics Case Study

Third Party Logistics and Supply Chain

CHALLENGE

CLX Logistics is a global provider of transportation management, technology and supply chain consulting services that came to Sagefrog with a fragmented brand identity and minimum digital presence. In an increasingly competitive industry where awareness, reputation and niche expertise reign supreme, the Company needed to streamline its brand identity and blanket the web with an enhanced digital presence.

SOLUTION

We enhanced CLX Logistics’ brand identity by balancing modern elements with former assets. The updated brand was launched on a new, custom-designed and responsive website and supported through an integrated marketing program. We executed LinkedIn and Google ad campaigns, SEO through blogs, guest commentaries, video interviews and media outreach, as well as email marketing, content marketing and webinars.

RESULT

The new brand and website created a compelling package and solidified CLX Logistics’ position as a market leader. Its digital presence also took hold with record lead generation. Paid search delivered a 376.19% conversion increase in 6 months. LinkedIn Campaigns led to a 214% increase in Sponsored Content sessions, a majority of which were new visitors. Overall, brand impressions increased by 60% in 6 months. Over the past 5 years with Sagefrog, CLX business has more than doubled.

“We have seen great success in working with Sagefrog to boost our digital presence. The integration of social media marketing, website development and SEM tactics have supported a new brand identity that unites our team and better serves our clients.”