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ThermOmegaTech
Manufacturing and Engineering Services
Challenge
Specialty-manufactured products require an even more precise marketing plan to successfully reach their target audience. ThermOmegaTech, a world leader in the design and manufacture of self-actuating temperature control technology, launched a new product called EcoFlow, and sought a highly customized print and digital media plan to raise awareness and generate leads.
Solution
The comprehensive media plan developed for EcoFlow was targeted at plant engineers and maintenance managers. The plan included a strategic mix of print and digital advertising tactics in highly targeted and industry leading publications such as Pumps and Systems. A blend of full-page print and online banner advertisements was strategically published during periods of high readership and web traffic to capitalize on impressions and capture the attention of leads.
Result
The media plan and placement schedule for EcoFlow resulted in nearly 60 leads in only 2 months. The advertisements garnered more than 500,000 impressions and exceeded online industry standards, achieving a 16% click-through rate compared to an industry average of 7%. This successful advertising campaign also dramatically increased referral form submissions and website visits by 5,000, helping to generate company-wide awareness and solidify ThermOmegaTech as a world leader for self-actuating temperature control technology.
