BAMCO

Architectural Facade & Wall Panel Manufacturing

Challenge

Maintaining the strategic relationship between a corporate brand and its product line brands is crucial to generating interest and traction in the marketplace. BAMCO, a leader in the design and fabrication of aluminum composite wall panel systems, sought product-level strategy for the introduction of its flagship panel system to the industry. Following a Brand Strategy with Sagefrog, the company also required ongoing marketing support to become recognized as one of the country’s leading providers of architectural facades and wall panel systems.

Solution

As B2B branding specialists, Sagefrog developed the verbal and visual identity for BAMCO’s new contemporary line of aluminum composite panel systems, deeming the product line FABLOGIC™. The Brand Strategy gave the product brand a professional look and feel, underscoring the position of the composite wall panel systems as some of the most innovative products on the market. The rollout included the development of new websites for both FABLOGIC™ and BAMCO, branded marketing materials, public relations efforts, direct mail and email marketing, and digital marketing campaigns.

111%

increase in sales leads

36%

increase in click-through-rate of paid search ads

300%

increase in website traffic

50%

increase in ranking keywords in just two years

Results

BAMCO rapidly grew to become one of the nation’s leading aluminum composite metal panel providers. The company experienced consecutive growth for five years and has been named to Inc. Magazine’s Top 500 Fastest Growing Companies list. Through the support of various marcom and brand awareness generated by Sagefrog, BAMCO has landed seven-digit projects that have transformed the company into a market leader and household name. Most recently, BAMCO experienced 25% year-over-year growth—the largest in its history—to remain the leading ACM fabricator in the country.