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The strategic relationship between a corporate brand and the branding of its product lines is crucial to generating interest, demand and traction in the marketplace. BAMCO, a leader in the design and fabrication of aluminum composite wall panel systems, sought a product-level brand strategy for the introduction of its flagship panel system to the marketplace. Following the brand strategy, the Company also needed ongoing marketing support to become recognized as one of the country’s leading aluminum composite metal panel providers.
As B2B branding specialists, Sagefrog developed the verbal and visual identity for BAMCO’s new contemporary line of aluminum composite panel system, deeming the product line FABLOGIC™. The product line’s brand strategy featured a professional look and feel, underscoring why the composite wall panel systems are among the most innovative products on the market. The product roll-out included the development of new websites for both FABLOGIC and BAMCO, branded marketing materials, public relations, direct and email marketing and digital marketing campaigns.
BAMCO rapidly grew to become one of the nation’s leading aluminum composite metal panel providers. The Company experienced consecutive growth for 5 years and have also been named to Inc. Magazine’s Top 500 Fastest Growing Companies list. Through the support of various marcom and brand awareness generated by Sagefrog, BAMCO has landed 7-digit projects that have transformed the Company into a market leader and household name. Most recently, BAMCO is experiencing 25% year-over-year growth, the largest in its history to become the leading ACM fabricator in the country.