BAMCO, Inc.

Challenge

The strategic relationship between a corporate brand and the branding of its product lines is crucial to generating interest, demand and traction in the marketplace. BAMCO, a leader in the design and fabrication of aluminum composite wall panel systems, sought a product-level brand strategy for the introduction of its flagship panel system to the marketplace. Following the brand strategy, the Company also needed ongoing marketing support to become recognized as one of the country’s leading aluminum composite metal panel providers.

Solution

As B2B branding specialists, Sagefrog developed the verbal and visual identity for BAMCO’s new contemporary line of aluminum composite panel system, deeming the product line FABLOGICTM. The product line’s brand strategy featured a professional look and feel, underscoring why the composite wall panel systems are among the most innovative products on the market. The product roll-out included the development of new websites for both FABLOGIC and BAMCO, branded marketing materials, public relations, direct and email marketing and digital marketing campaigns.

Results

BAMCO rapidly grew to become one of the nation’s leading aluminum composite metal panel providers. The Company experienced consecutive growth for 5 years and have also been named to Inc. Magazine’s Top 500 Fastest Growing Companies list. Through the support of various marcom and brand awareness generated by Sagefrog, BAMCO has landed 7-digit projects that have transformed the Company into a market leader and household name.

Most recently, BAMCO is experiencing 25% year-over-year growth, the largest in the Company’s history. Other notable achievements, supported by digital marketing include:

• 111% increase in website leads via form submissions and phone calls
• 36% increase in click-through-rate of paid search ads
• 300% increase in website traffic
• 50% increase in ranking keywords in just two years