Accelerate Your Success
Schedule Your Consultation Today
NEW FONT AWESOME SCRIPT
Regional Staffing and Recruiting
With decades of experience serving Greater Philadelphia, McCallion Staffing, a staffing and recruiting firm, sought to grow during a period of significantly low unemployment rates, which caused a decrease in companies seeking candidates. To help McCallion Staffing, Sagefrog needed to revamp the brand, leverage relationships with existing clients and generate awareness through integrated marketing.
Sagefrog created a brand strategy for McCallion Staffing that included new messaging for their target audiences and a fresh visual identity system with updates to the client’s marketing and sales collateral. A website redesign also gave McCallion Staffing’s visitors a better user experience and provided a more robust contact list with lead generation forms. A Google AdWords targeted campaign led prospects to the site.
McCallion Staffing was thrilled with their brands’ new appearance. With the help of Sagefrog’s digital marketing experts, the Company gained month-over-month growth in website traffic. The campaign to attract new companies through increased brand awareness was also successful and helped McCallion Staffing overcome a temporary lull in market demand, optimizing its brand for sustainable long-term growth.