McCallion Staffing
Regional Staffing and Recruiting
Challenge
With decades of experience serving Greater Philadelphia, McCallion Staffing, a staffing and recruiting firm, sought to grow during a period of significantly low unemployment rates, which caused a decrease in companies seeking candidates. To help McCallion Staffing, Sagefrog needed to revamp the brand, leverage relationships with existing clients, and generate awareness through integrated marketing.
Solution
Sagefrog created a Brand Strategy for McCallion Staffing that included new messaging for its target audiences and a fresh visual identity system with updates to the client’s marketing and sales collateral. A website redesign also gave McCallion Staffing’s visitors a better user experience and provided a more robust contact list with lead generation forms. A Google AdWords targeted campaign led prospects to the site.
Results
- McCallion Staffing was thrilled with their brands’ new appearance and their comprehensive new visual identity provided a unified brand down to collateral. With the help of Sagefrog’s digital marketing experts, they gained month-over-month growth in website traffic to their new website. The campaign designed to attract new companies through increased brand awareness was extremely successful and helped McCallion Staffing overcome a temporary lull in market demand, optimizing its brand for sustainable long-term growth.