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McCallion Staffing Case Study

Regional Staffing and Recruiting

CHALLENGE

With decades of experience serving Greater Philadelphia, McCallion Staffing, a staffing and recruiting firm, sought to grow during a period of significantly low unemployment rates, which caused a decrease in companies seeking candidates. To help McCallion Staffing, Sagefrog needed to revamp the brand, leverage relationships with existing clients and generate awareness through integrated marketing.

SOLUTION

Sagefrog created a brand strategy for McCallion Staffing that included new messaging for their target audiences and a fresh visual identity system with updates to the client’s marketing and sales collateral. A website redesign also gave McCallion Staffing’s visitors a better user experience and provided a more robust contact list with lead generation forms. A Google AdWords targeted campaign led prospects to the site.

RESULT

McCallion Staffing was thrilled with their brands’ new appearance. With the help of Sagefrog’s digital marketing experts, the Company gained month-over-month growth in website traffic. The campaign to attract new companies through increased brand awareness was also successful and helped McCallion Staffing overcome a temporary lull in market demand, optimizing its brand for sustainable long-term growth.