McCallion Staffing
Regional Staffing and Recruiting
Regional Staffing and Recruiting
With decades of experience serving Greater Philadelphia, McCallion Staffing, a staffing and recruiting firm, sought to grow during a period of significantly low unemployment rates, which caused a decrease in companies seeking candidates. To help McCallion Staffing, Sagefrog needed to revamp the brand, leverage relationships with existing clients, and generate awareness through integrated marketing.
Sagefrog created a Brand Strategy for McCallion Staffing that included new messaging for its target audiences and a fresh visual identity system with updates to the client’s marketing and sales collateral. A website redesign also gave McCallion Staffing’s visitors a better user experience and provided a more robust contact list with lead generation forms. A Google AdWords targeted campaign led prospects to the site.