Brand Strategy

Your brand strategy says it all.

Sagefrog’s brand strategy experience unifies your company on all fronts and builds a stable foundation for success. We develop powerful brand positioning and messaging systems that transform and align your company. Mission, vision and value statements provide the inspirational framework that permeates your entire company. Your brand, from the vantage point of every audience, client and employee, will be strong and cohesive. When done well, a B2B brand strategy speaks to your target audiences, showing them who you are and what you can do, at every interaction.

Brand building and rebranding is one of our core competencies. Our agency has developed more than 150 brands, launching and re-launching companies, products and services to broadcast a consistent message. We also recognize that strategy drives tactics, but we don’t linger at the strategy stage. We know the strategic components needed to achieve effective marketing, and we’ve folded them into our flagship Brand Strategy product. Then we utilize these brand guidelines at every turn to execute your marketing – whether digital, public relations, social media or traditional. With Sagefrog, your new brand will be seen and heard.

Watch this short video to learn about our 5-step process.

Corporate Visioning

Corporate visioning summarizes your company’s mission and vision, sharing the reason why your company exists and strategically outlining the future of your brand. Corporate visioning can also distill your primary offering into a clear and concise anchorline and brand promise to effectively communicate who you are to your audience. Sagefrog will work with you to develop corporate visioning that will resonate with clients and prospects and unite your team around a common goal.

Brand Personality & Tone of Voice

A brand’s personality and resulting tone of voice can be described as a set of key traits that define and reinforce a brand’s appearance and its interactions with audiences, partners and others in the marketplace. These characteristics serve as a constant reminder of the way your marketing tactics and personnel should communicate about your company. Sagefrog will help invigorate your brand’s personality by determining the core qualities that make your brand unique.

Positioning Statements

A positioning statement sets your company apart from the competition, describing your brand, main purpose, differentiators and end user benefits. Because it boils down who you are and what you do, a positioning statement also functions as the ideal elevator pitch. A positioning statement created by Sagefrog contains all of the elements needed to properly situate your brand in the marketplace, conveying an individuality that stands out among the crowd.

Messaging Platforms

A messaging platform conveys your company’s differentiators in a way that explicitly states why prospects should choose to work with you. Also known as value propositions or uniques, the ideas showcased in a messaging platform can be presented in multiple levels or tiers, from simple key headlines to detailed messages. Sagefrog will develop a messaging platform that not only speaks to but resonates with your audience, proving the exceptional value that you and your team bring to the table.

Buyer Personas

A company’s audience, with all of its evolving needs and values, is what ultimately determines the success of a business. Through demographic and psychographic information, buyer personas can bring context to your audience to guide and refine the marketing strategies your brand implements. Sagefrog can help put a name and face to your targets with buyer personas that connect the dots from brand to buyer and ensure your business is able to meet key stakeholders at the touchpoints that matter.

Visual Identity Systems

To be taken seriously by clients, partners and competitors alike, your company must be represented by a visual identity system that unites brand purpose and personality while encouraging consistency. No matter your industry, visual appearance carries weight in the long-term success of a brand. Sagefrog will craft a visual identity system for your business that considers logos, color palettes, typography, imagery style, iconography and sample applications to make you look like a company that others want to do business with.

Conceptual Overview Diagrams

Applicable to most businesses, a proven process is a well-documented component of a brand strategy, revealing the basics of how a team produces results for customers in a way that’s unique to the company. A conceptual overview diagram is the ideal visual tool to communicate a company’s proven process in an easily digestible and creative way. Sagefrog will help your business solidify its own proven process through a conceptional overview diagram that will let prospects know what to expect from the work you deliver.