Brand building is one of the things we do best. A professional B2B brand strategy from Sagefrog is a comprehensive deliverable that defines the key components of your corporate, employer, or influencer brand to be leveraged in all marketing campaigns for a strong and consistent look, feel, and sound.
Our most popular B2B brand strategy is for corporations and companies to define their verbal and visual identity at the top. This deliverable can include visioning, positioning, messaging, visual identity, buyer personas, and more.
Employer brand strategies are rising in popularity as companies aim to articulate their employer value proposition (EVP) to top talent. This deliverable can include your EVP, reasons to join the company, benefits, values, and story.
Influencer brand strategies are perfect for thought leaders or KOLs to promote their subject-matter expertise in the marketplace. This deliverable describes who they are, what they stand for, and why they’re an expert to trust.
Sagefrog will conduct brand and market assessments to understand the current brand experience for your prospects and customers. We will conduct stakeholder interviews with management, employees, partners, and customers to gain a 360-degree view of your brand and to gain buy-in from key players.
Sagefrog will host a half-day workshop with key members of your team and Sagefrog to review and discuss visioning, positioning, messaging, visual identity, and buyer personas. We’ll develop and obtain alignment and approval on a brief to verify key facts and assumptions discussed in the workshop.
Sagefrog will develop your brand strategy deliverable and present it to your team with strategic rationale. You’ll receive a copy of the deliverable for review and approval before it is used and leveraged in all downstream marketing and communication channels for your brand.
A team of modern marketers.
Stacked platforms & partnerships.
Results-driven proven processes.
We’re lifelong learners who love sharing what we know to be true.
Account-Based Marketing (ABM) was designed to shift B2B teams away from chasing lead quantity toward nurturing high-quality leads through hyper-targeted, personalized experiences. But somewhere along the way, many teams lost sight of what made ABM effective. Misaligned teams, shallow personalization, and unclear ROI tracking have left marketers frustrated and unable to build momentum. Instead of … Continued
In B2B marketing, your brand voice not only helps you communicate, but it also defines how your company is perceived. From your website content to email campaigns, the tone you adopt sets the stage for every interaction your audience has with your brand. Despite this, many B2B brands fall into extremes. Overly technical, rigid language … Continued
In a world oversaturated with sales pitches, social media chatter, and forgettable blog content, one marketing tool continues to rise above the noise: the B2B case study. Real customer success stories cut through the clutter. They bring proof, not promises. They show—not just tell—how solutions have delivered measurable results for real businesses. In B2B marketing, … Continued
In 2025, HubSpot has doubled down on its mission: to be AI-first, deeply integrated, and team-aligned. That direction has shaped a series of updates designed to give B2B organizations more power, more speed, and better alignment across teams. From AI-powered content tools to predictive insights, smarter automation, and cleaner CRM data, HubSpot’s latest improvements are … Continued
What was once considered nothing more than a buzzword is now a business imperative: digital transformation is redefining how B2B manufacturers connect with buyers. In fact, with B2B buyers completing up to 70% of their decision-making journey before ever speaking to a sales rep, your marketing content must carry more weight than ever. Plus, when … Continued
