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b2b product & brand launch services

brand & product launch strategy

When your new or enhanced brand is ready to launch, Sagefrog will help you orchestrate an internal and external launch that earns buy-in from stakeholders in your company and excites and resonates with your target market.

  • our process

    A successful brand launch requires a thoughtful approach for both internal stakeholders and external audiences. Sagefrog takes a step-wise approach for both, leveraging soft and hard launch approaches. We’ll update existing materials with your new brand and develop comprehensive launch plans including brand messaging strategy, website updates, email announcements, public relations, social media, and events to orchestrate and execute a well-received launch.

  • brand launch strategy

    The most well-crafted brands can fall short if they aren’t properly launched. Our B2B brand launch strategies are comprehensive to create awareness, encourage consideration, and drive brand adoption and utilization.

  • product launch strategy

    Product launches happen every day for our clients. From creating hard-hitting messaging, sub-brand identities, and integrated launch plans, we ensure your latest and greatest products or services land with your audiences.

  • internal launches

    Gain buy-in from internal stakeholders and employees with a carefully curated internal brand or product launch. We’ll develop messaging to inform your team about your launch and what they can do to drive adoption.

  • external launches

    Get traction right away with a comprehensive external product or brand launch plan. We’ll use all the tools in the marketing toolbox to get your news in front of the right people, including media reps, KOLs, and customers.

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2023-12-06 08:48:00 BY Jack Clark

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024. Understanding the Current Landscape Our 2024 … Continued

How to Build a Strong B2B Employer Brand Strategy

2023-11-27 08:00:28 BY Alyssa Dannaker

Employer branding has boomed in the last few years—and it’s certainly here to stay. After the COVID-19 pandemic, many B2B teams had no choice but to put recruiting on hold when business was uncertain, adjusting their strategy in a period of crisis. But others kept hiring, leaning on new employer branding tactics to find the … Continued

2023-11-14 08:00:11 BY Alyssa Dannaker

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report, … Continued

Dive Deep into GA4 With the Digital Marketing Experts | Sagefrog

2023-11-09 06:00:35 BY Jack Clark

In the swiftly evolving digital landscape, the transition from Universal Analytics (UA) to Google Analytics 4 (GA4) signifies a pivotal moment in the world of analytics. Since its inception, GA4 has emerged as a transformative tool, introducing substantial changes, refined functionalities, and deeper insights into user behavior. While migrating to GA4 was no easy feat, … Continued

2023-11-08 08:01:11 BY Ed Carr

The healthcare industry is fiercely competitive, making impactful marketing an absolute necessity. With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. Couple this with an ever-changing array of marketing technologies and methodologies, and you have an incredibly complicated, continuously shifting landscape. To keep a … Continued