brand & product launch strategy
When your new or enhanced brand is ready to launch, Sagefrog will help you orchestrate an internal and external launch that earns buy-in from stakeholders in your company and excites and resonates with your target market.
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our process
A successful brand launch requires a thoughtful approach for both internal stakeholders and external audiences. Sagefrog takes a step-wise approach for both, leveraging soft and hard launch approaches. We’ll update existing materials with your new brand and develop comprehensive launch plans including brand messaging strategy, website updates, email announcements, public relations, social media, and events to orchestrate and execute a well-received launch.
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brand launch strategy
The most well-crafted brands can fall short if they aren’t properly launched. Our B2B brand launch strategies are comprehensive to create awareness, encourage consideration, and drive brand adoption and utilization.
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product launch strategy
Product launches happen every day for our clients. From creating hard-hitting messaging, sub-brand identities, and integrated launch plans, we ensure your latest and greatest products or services land with your audiences.
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internal launches
Gain buy-in from internal stakeholders and employees with a carefully curated internal brand or product launch. We’ll develop messaging to inform your team about your launch and what they can do to drive adoption.
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external launches
Get traction right away with a comprehensive external product or brand launch plan. We’ll use all the tools in the marketing toolbox to get your news in front of the right people, including media reps, KOLs, and customers.
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we’re modern marketers.
we have b2b expertise.
we keep things moving.
we’re here to get results.
blog and resources
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The tech sector has been growing at a phenomenal rate for decades, but the COVID-19 pandemic ignited a boom in innovation and opportunity—especially among productivity and business software—not seen in some time. This momentum brought fierce competition among developers hoping to capitalize on the most efficient and cost-effective solutions to help businesses and consumers navigate … Continued
Are you a trade show rookie stepping onto the field of exhibitions for the first time? Planning your exhibit presence and tackling the logistics can feel as daunting as navigating a maze without a map. However, overcoming common trade show challenges can invigorate your brand and create unique opportunities to connect face-to-face with customers and … Continued
Did you know that word-of-mouth is directly responsible for 90% of all purchases?1 Consulting friends, family, and others online before buying is something most of us do before making a purchase. So how can B2B companies utilize referral marketing to take advantage of this buyer power paradigm? The best way to encourage customers to recommend … Continued
These tips were originally generated using a list of takeaways from Steve Krug’s book, “Don’t Make Me Think,” and repurposed into a guide marketing writers and designers can use based on the same ideas. Web usability is crucial for a myriad of reasons, including—but not limited to—increasing sales for marketers, improving inclusivity for users, and … Continued
The day web analytics professionals have anticipated is almost upon us: on July 1, 2023, Universal Analytics (UA) will no longer report data. Going forward, Google Analytics 4 (GA4) will be your new tool for storing and collecting data. So, what does this mean for you? If you use UA and haven’t yet switched over, … Continued
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