b2b brand naming strategy
A naming strategy is a fundamental element of your brand. Get clear on naming conventions and the usage of B2B messaging for company divisions and product lines to bring clarity and consistency to your company and brand.
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At this year’s HubSpot INBOUND Conference, Sagefrog had the privilege of networking with and absorbing insights from international industry leaders and experts across various marketing domains. The event was an immersive experience that offered new insights into the ever-evolving marketing landscape. While a recap can never quite capture the grandeur of attending this event in … Continued
In today’s competitive B2B landscape, the power of traditional marketing channels like direct mail is experiencing a resurgence. While digital undoubtedly dominates the marketing industry, and rightly so, B2B marketers are rediscovering the value of incorporating direct mail into their integrated, multi-channel strategies. Recent data from the United States Postal Service indicates that direct mail … Continued
In the digital advertising landscape, options abound. From social media giants like Facebook, Instagram, and X to search engine powerhouses like Google and Bing, the avenues for reaching your target audience can seem limitless. But when it comes to B2B marketing—where the stakes are high, and the decision-makers are discerning—LinkedIn Advertising emerges as a front-runner, … Continued
Manual data entry is often considered one of the most tedious and inefficient tasks in the business world. It can drain precious time and resources, significantly cutting into productivity and efficiency. The good news is that technology and Customer Relationship Management (CRM) systems, like HubSpot and Salesforce, offer intelligent ways to automate these repetitive tasks, … Continued
Boston, here we come! The Sagefrog team is headed to INBOUND 2023 this September to soak up the most significant developments within the HubSpot community. As a HubSpot Platinum Agency Partner, we look forward to the many opportunities to learn, network, and share our marketing expertise with businesses looking to grow and scale. If you’ve … Continued