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B2B Messaging & Brand Naming Services

B2B Brand Naming Strategy

A naming strategy is a fundamental element of your brand. Get clear on naming conventions and the usage of B2B messaging for company divisions and product lines to bring clarity and consistency to your company and brand.

  • Brand Naming Strategy

    Successful brands have great names. Our brand naming process considers geography, future, standards, and industry norms. We leverage a proprietary methodology to generate and narrow naming candidates and secure trademarks and domains. Our brand naming strategies feature anchorlines, brand promises, and taglines as well.

  • Architecture

    Your brand’s architecture must be clear to prospective customers. We help brands gain clarity about corporate and sub-brand hierarchies with strategic naming conventions, conceptual diagrams, and visual identity systems.

  • Visioning

    Corporate visioning encompasses your brand’s mission, vision, values, and personality and tone. We help you look at the current and future state of your organization to articulate the cornerstones of your brand.

  • Brand Messaging Strategy

    A B2B brand messaging strategy is fundamental, and we help you nail it at the corporate level to drive trust; the market level to generate interest; the buyer persona level to enable connections; and the employer level to attract talent.

  • Buyer Personas

    Buyer personas and their buyer’s journey are your compass to B2B messaging and content that resonates with decision-makers. We help you identify, define, and research these personas to be practical marketing guides.

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We’re lifelong learners who love sharing what we know to be true.

A Marketer Must-Read: Using Behavioral Science in Marketing by Nancy Harhut | Sagefrog

2024-02-14 08:00:15 BY Ed Carr

The success of a marketing campaign hinges on buyer behavior. In a world saturated with brands, messages, and products, your efforts risk fading into obscurity unless you determine what truly captivates your potential customers. Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring … Continued

2024-02-07 08:00:34 BY Blair Kaplan

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, … Continued

Sagefrog: Revolutionizing B2B Healthcare: The Top 5 AI Trends of 2024

2024-01-31 07:30:46 BY Alyssa Dannaker

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Artificial intelligence has already ushered in a new era of efficiency and innovation in the last few years, but … Continued

9 Data-Driven B2B Marketing Strategy Priorities for 2024 & Beyond

2024-01-24 08:33:50 BY Ed Carr

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. It’s a landscape where staying ahead requires more than just keeping pace; it demands a proactive approach to … Continued

2024-01-17 08:00:41 BY Alyssa Dannaker

Sagefrog is proud to announce the continued expansion of its US operations with the establishment of its first Washington, DC, office. The new DC location is helping Sagefrog grow its geographic footprint in the Northeast region, allowing the company to connect with exciting partners in technology, biotechnology, and many other dynamic fields. Situated in the … Continued