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b2b messaging & brand naming services

b2b brand naming strategy

A naming strategy is a fundamental element of your brand. Get clear on naming conventions and the usage of B2B messaging for company divisions and product lines to bring clarity and consistency to your company and brand.

  • brand naming strategy

    Successful brands have great names. Our brand naming process considers geography, future, standards, and industry norms. We leverage a proprietary methodology to generate and narrow naming candidates and secure trademarks and domains. Our brand naming strategies feature anchorlines, brand promises, and taglines as well.

  • architecture

    Your brand’s architecture must be clear to prospective customers. We help brands gain clarity about corporate and sub-brand hierarchies with strategic naming conventions, conceptual diagrams, and visual identity systems.

  • visioning

    Corporate visioning encompasses your brand’s mission, vision, values, and personality and tone. We help you look at the current and future state of your organization to articulate the cornerstones of your brand.

  • brand messaging strategy

    A B2B brand messaging strategy is fundamental, and we help you nail it at the corporate level to drive trust; the market level to generate interest; the buyer persona level to enable connections; and the employer level to attract talent.

  • buyer personas

    Buyer personas and their buyer’s journey are your compass to B2B messaging and content that resonates with decision-makers. We help you identify, define, and research these personas to be practical marketing guides.

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blog and resources

knowledge sharing is a beautiful thing

we’re lifelong learners who love sharing what we know to be true.

2023-09-27 06:00:29 BY Jack Clark

At this year’s HubSpot INBOUND Conference, Sagefrog had the privilege of networking with and absorbing insights from international industry leaders and experts across various marketing domains. The event was an immersive experience that offered new insights into the ever-evolving marketing landscape. While a recap can never quite capture the grandeur of attending this event in … Continued

Direct Mail Marketing Trends for 2023

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LinkedIn Advertising B2B Marketing Agency

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Sagefrog Marketing Agency HubSpot INBOUND 2023

2023-08-16 08:50:15 BY Andrea Panno

Boston, here we come! The Sagefrog team is headed to INBOUND 2023 this September to soak up the most significant developments within the HubSpot community. As a HubSpot Platinum Agency Partner, we look forward to the many opportunities to learn, network, and share our marketing expertise with businesses looking to grow and scale. If you’ve … Continued