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b2b brand identity agency

b2b brand identity elements

Your visual brand identity is the first impression to potential customers. Ensure your company looks and feels like a company that other companies want to do business with a professoinal brand identity system from Sagefrog.

  • our process

    In saturated B2B markets, you can’t underestimate the power of a professional visual identity system. Our award-winning designers can start from scratch or work with where you’re at to develop a visual identity system that reflects the best of your brand. We take time to understand your market, your preferences, and your past to jumpstart the creative process—presenting you with inspired concepts that are effective across all channels.

  • logos

    Your logo is your brand’s seal, stamp, and first impression in the marketplace. For corporate brands, sub-brands, or divisions, we develop memorable logos that combine strategy and symbolism and land with your market at brand launch.

  • color palettes

    Solidify a color palette that evokes emotion and inspires action from your audience. We take the art and science of color seriously, carefully curating palettes that align with your industry’s expectations while standing out from the rest.

  • typography

    Show your audience that you care about the details and don’t cut corners with professionally-chosen typography for your brand. We’ll select and leverage typography that fits your brand strategy for a distinct and cohesive touch.

  • imagery, graphics & iconography

    Give your brand a distinct look with custom imagery, graphics, and iconography that tie elements of your brand identity together. In markets riddled with stock images, a thoughtful approach is more powerful than you think.

our b2b marketing team

our people
are your people

we’re modern marketers.

we have b2b expertise.

we keep things moving.

we’re here to get results.

meet the team

blog and resources

knowledge sharing is a beautiful thing

we’re lifelong learners who love sharing what we know to be true.

2023-05-24 08:10:32 BY William Dolan

The tech sector has been growing at a phenomenal rate for decades, but the COVID-19 pandemic ignited a boom in innovation and opportunity—especially among productivity and business software—not seen in some time. This momentum brought fierce competition among developers hoping to capitalize on the most efficient and cost-effective solutions to help businesses and consumers navigate … Continued

2023-05-17 08:00:55 BY William Dolan

Are you a trade show rookie stepping onto the field of exhibitions for the first time? Planning your exhibit presence and tackling the logistics can feel as daunting as navigating a maze without a map. However, overcoming common trade show challenges can invigorate your brand and create unique opportunities to connect face-to-face with customers and … Continued

2023-05-10 08:00:18 BY Alyssa Dannaker

Did you know that word-of-mouth is directly responsible for 90% of all purchases?1 Consulting friends, family, and others online before buying is something most of us do before making a purchase. So how can B2B companies utilize referral marketing to take advantage of this buyer power paradigm? The best way to encourage customers to recommend … Continued

2023-05-03 08:00:39 BY Sarah Gibson

These tips were originally generated using a list of takeaways from Steve Krug’s book, “Don’t Make Me Think,” and repurposed into a guide marketing writers and designers can use based on the same ideas. Web usability is crucial for a myriad of reasons, including—but not limited to—increasing sales for marketers, improving inclusivity for users, and … Continued

2023-04-26 08:00:45 BY Sarah Gibson

The day web analytics professionals have anticipated is almost upon us: on July 1, 2023, Universal Analytics (UA) will no longer report data. Going forward, Google Analytics 4 (GA4) will be your new tool for storing and collecting data. So, what does this mean for you? If you use UA and haven’t yet switched over, … Continued