b2b brand identity elements
Your visual brand identity is the first impression to potential customers. Ensure your company looks and feels like a company that other companies want to do business with a professoinal brand identity system from Sagefrog.
In saturated B2B markets, you can’t underestimate the power of a professional visual identity system. Our award-winning designers can start from scratch or work with where you’re at to develop a visual identity system that reflects the best of your brand. We take time to understand your market, your preferences, and your past to jumpstart the creative process—presenting you with inspired concepts that are effective across all channels.
Your logo is your brand’s seal, stamp, and first impression in the marketplace. For corporate brands, sub-brands, or divisions, we develop memorable logos that combine strategy and symbolism and land with your market at brand launch.
Solidify a color palette that evokes emotion and inspires action from your audience. We take the art and science of color seriously, carefully curating palettes that align with your industry’s expectations while standing out from the rest.
Show your audience that you care about the details and don’t cut corners with professionally-chosen typography for your brand. We’ll select and leverage typography that fits your brand strategy for a distinct and cohesive touch.
imagery, graphics & iconography
Give your brand a distinct look with custom imagery, graphics, and iconography that tie elements of your brand identity together. In markets riddled with stock images, a thoughtful approach is more powerful than you think.
our b2b marketing team
are your people
we’re modern marketers.
we have b2b expertise.
we keep things moving.
we’re here to get results.
blog and resources
knowledge sharing is a beautiful thing
we’re lifelong learners who love sharing what we know to be true.
The tech sector has been growing at a phenomenal rate for decades, but the COVID-19 pandemic ignited a boom in innovation and opportunity—especially among productivity and business software—not seen in some time. This momentum brought fierce competition among developers hoping to capitalize on the most efficient and cost-effective solutions to help businesses and consumers navigate … Continued
Are you a trade show rookie stepping onto the field of exhibitions for the first time? Planning your exhibit presence and tackling the logistics can feel as daunting as navigating a maze without a map. However, overcoming common trade show challenges can invigorate your brand and create unique opportunities to connect face-to-face with customers and … Continued
Did you know that word-of-mouth is directly responsible for 90% of all purchases?1 Consulting friends, family, and others online before buying is something most of us do before making a purchase. So how can B2B companies utilize referral marketing to take advantage of this buyer power paradigm? The best way to encourage customers to recommend … Continued
These tips were originally generated using a list of takeaways from Steve Krug’s book, “Don’t Make Me Think,” and repurposed into a guide marketing writers and designers can use based on the same ideas. Web usability is crucial for a myriad of reasons, including—but not limited to—increasing sales for marketers, improving inclusivity for users, and … Continued
The day web analytics professionals have anticipated is almost upon us: on July 1, 2023, Universal Analytics (UA) will no longer report data. Going forward, Google Analytics 4 (GA4) will be your new tool for storing and collecting data. So, what does this mean for you? If you use UA and haven’t yet switched over, … Continued