Brand building is one of the things we do best. A professional B2B brand strategy from Sagefrog is a comprehensive deliverable that defines the key components of your corporate, employer, or influencer brand to be leveraged in all marketing campaigns for a strong and consistent look, feel, and sound.
Our most popular B2B brand strategy is for corporations and companies to define their verbal and visual identity at the top. This deliverable can include visioning, positioning, messaging, visual identity, buyer personas, and more.
Employer brand strategies are rising in popularity as companies aim to articulate their employer value proposition (EVP) to top talent. This deliverable can include your EVP, reasons to join the company, benefits, values, and story.
Influencer brand strategies are perfect for thought leaders or KOLs to promote their subject-matter expertise in the marketplace. This deliverable describes who they are, what they stand for, and why they’re an expert to trust.
Sagefrog will conduct brand and market assessments to understand the current brand experience for your prospects and customers. We will conduct stakeholder interviews with management, employees, partners, and customers to gain a 360-degree view of your brand and to gain buy-in from key players.
Sagefrog will host a half-day workshop with key members of your team and Sagefrog to review and discuss visioning, positioning, messaging, visual identity, and buyer personas. We’ll develop and obtain alignment and approval on a brief to verify key facts and assumptions discussed in the workshop.
Sagefrog will develop your brand strategy deliverable and present it to your team with strategic rationale. You’ll receive a copy of the deliverable for review and approval before it is used and leveraged in all downstream marketing and communication channels for your brand.
A team of modern marketers.
Stacked platforms & partnerships.
Results-driven proven processes.
We’re lifelong learners who love sharing what we know to be true.
Every year, the Sagefrog B2B Marketing Mix Report delivers fresh, data-driven insights to help marketers stay ahead of the curve. This year is no different—2025 is shaping up to be a game-changer. With businesses facing both opportunities and challenges from advancements in technology and changing market dynamics, this year’s report sheds light on strategies that … Continued
In March 2024, a massive leak of internal Google documents surfaced, revealing critical details about how the world’s leading search engine ranks websites. This collection of over 2,500 modules and nearly 14,000 attributes, stored in Google’s internal Content API Warehouse, was leaked on GitHub by an automated bot named Yoshi-Code-Bot. Initially, the leak went unnoticed, … Continued
The HubSpot INBOUND Conference has been a consistent beacon of knowledge and inspiration for marketers, sales professionals, and customer service teams, shedding light on the latest strategies, technologies, and trends shaping the future of business. This year, the 2024 edition of INBOUND did not disappoint, delivering a wealth of insights and updates, especially around the … Continued
In B2B, a memorable brand is more than just a logo—it’s the foundation of trust, loyalty, and long-term success. While short-term marketing efforts can generate quick wins, your brand shapes how your business is perceived and positions you for sustainable growth. From commanding premium pricing to unlocking new market opportunities, a well-crafted brand strategy doesn’t … Continued
For B2B marketers working in technology, healthcare, industrial, and business services, creating a distinctive and legally protected brand is more than just a priority—it’s a necessity. But trademarking can often seem complex and confusing, especially for those unfamiliar with the process. From understanding the different types of protection available to knowing what the various symbols … Continued
