Skip to content

b2b brand strategy agency

b2b brand marketing strategy services

Brand building is one of the things we do best. A professional B2B brand strategy from Sagefrog is a comprehensive deliverable that defines the key components of your corporate, employer, or influencer brand to be leveraged in all marketing campaigns for a strong and consistent look, feel, and sound.

types of brand strategies

  • corporate brand strategy

    Our most popular B2B brand strategy is for corporations and companies to define their verbal and visual identity at the top. This deliverable can include visioning, positioning, messaging, visual identity, buyer personas, and more.

  • employer brand strategy

    Employer brand strategies are rising in popularity as companies aim to articulate their employer value proposition (EVP) to top talent. This deliverable can include your EVP, reasons to join the company, benefits, values, and story.

  • influencer brand strategy

    Influencer brand strategies are perfect for thought leaders or KOLs to promote their subject-matter expertise in the marketplace. This deliverable describes who they are, what they stand for, and why they’re an expert to trust.

  • learn more about the components
    of our b2b brand strategies:

our proven b2b brand strategy process

Step 1 – Research & Assessment

Sagefrog will conduct brand and market assessments to understand the current brand experience for your prospects and customers. We will conduct stakeholder interviews with management, employees, partners, and customers to gain a 360-degree view of your brand and to gain buy-in from key players.

Step 2 – Workshop & Brief

Sagefrog will host a half-day workshop with key members of your team and Sagefrog to review and discuss visioning, positioning, messaging, visual identity, and buyer personas. We’ll develop and obtain alignment and approval on a brief to verify key facts and assumptions discussed in the workshop.

Step 3 – Development & Presentation

Sagefrog will develop your brand strategy deliverable and present it to your team with strategic rationale. You’ll receive a copy of the deliverable for review and approval before it is used and leveraged in all downstream marketing and communication channels for your brand.

our b2b marketing team

our people
are your people

we’re modern marketers.

we have b2b expertise.

we keep things moving.

we’re here to get results.

meet the team

blog and resources

knowledge sharing
is a beautiful thing

we’re lifelong learners who love sharing what we know to be true.

2023-05-24 08:10:32 BY William Dolan

The tech sector has been growing at a phenomenal rate for decades, but the COVID-19 pandemic ignited a boom in innovation and opportunity—especially among productivity and business software—not seen in some time. This momentum brought fierce competition among developers hoping to capitalize on the most efficient and cost-effective solutions to help businesses and consumers navigate … Continued

2023-05-17 08:00:55 BY William Dolan

Are you a trade show rookie stepping onto the field of exhibitions for the first time? Planning your exhibit presence and tackling the logistics can feel as daunting as navigating a maze without a map. However, overcoming common trade show challenges can invigorate your brand and create unique opportunities to connect face-to-face with customers and … Continued

2023-05-10 08:00:18 BY Alyssa Dannaker

Did you know that word-of-mouth is directly responsible for 90% of all purchases?1 Consulting friends, family, and others online before buying is something most of us do before making a purchase. So how can B2B companies utilize referral marketing to take advantage of this buyer power paradigm? The best way to encourage customers to recommend … Continued

2023-05-03 08:00:39 BY Sarah Gibson

These tips were originally generated using a list of takeaways from Steve Krug’s book, “Don’t Make Me Think,” and repurposed into a guide marketing writers and designers can use based on the same ideas. Web usability is crucial for a myriad of reasons, including—but not limited to—increasing sales for marketers, improving inclusivity for users, and … Continued

2023-04-26 08:00:45 BY Sarah Gibson

The day web analytics professionals have anticipated is almost upon us: on July 1, 2023, Universal Analytics (UA) will no longer report data. Going forward, Google Analytics 4 (GA4) will be your new tool for storing and collecting data. So, what does this mean for you? If you use UA and haven’t yet switched over, … Continued