Brand building is one of the things we do best. A professional B2B brand strategy from Sagefrog is a comprehensive deliverable that defines the key components of your corporate, employer, or influencer brand to be leveraged in all marketing campaigns for a strong and consistent look, feel, and sound.
Our most popular B2B brand strategy is for corporations and companies to define their verbal and visual identity at the top. This deliverable can include visioning, positioning, messaging, visual identity, buyer personas, and more.
Employer brand strategies are rising in popularity as companies aim to articulate their employer value proposition (EVP) to top talent. This deliverable can include your EVP, reasons to join the company, benefits, values, and story.
Influencer brand strategies are perfect for thought leaders or KOLs to promote their subject-matter expertise in the marketplace. This deliverable describes who they are, what they stand for, and why they’re an expert to trust.
Sagefrog will conduct brand and market assessments to understand the current brand experience for your prospects and customers. We will conduct stakeholder interviews with management, employees, partners, and customers to gain a 360-degree view of your brand and to gain buy-in from key players.
Sagefrog will host a half-day workshop with key members of your team and Sagefrog to review and discuss visioning, positioning, messaging, visual identity, and buyer personas. We’ll develop and obtain alignment and approval on a brief to verify key facts and assumptions discussed in the workshop.
Sagefrog will develop your brand strategy deliverable and present it to your team with strategic rationale. You’ll receive a copy of the deliverable for review and approval before it is used and leveraged in all downstream marketing and communication channels for your brand.
A team of modern marketers.
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Results-driven proven processes.
We’re lifelong learners who love sharing what we know to be true.
Every week, we talk with business leaders across industries. And while they differ in goals and stages of growth, they have one thing in common: Valid questions about when, how, and where to invest in marketing. Some are working with tight budgets. Others have been burned by past campaigns. Many are balancing growth goals with … Continued
Does your B2B website force buyers to chat with a salesperson to access information? Traditional sales or ecommerce aside, you’re behind the times if your website is still hiding pricing, product specifications, service capabilities, and other critical decision-making information behind demo requests and quote forms. Why? Because it creates unnecessary friction for prospects and actually … Continued
Everyone has a prediction about the future of B2B marketing. AI is reshaping how teams work. Budgets remain under pressure. Marketers are being asked to prove their impact on revenue, while buyers research, evaluate, and make decisions in new ways. Ask ten experts what matters most, and you may get ten different answers. Some point … Continued
For decades, MedTech marketing focused heavily on clinical efficiency and the end user: the healthcare professional. The strongest messages often centered on how a device improved patient outcomes, simplified workflows, or helped providers deliver better care. Those points still matter. But in today’s highly consolidated healthcare environment, clinical buy-in alone is no longer enough to … Continued
The traditional B2B marketing playbook is changing. While company pages and executive content still play an important role, buyers are increasingly engaging with individuals over brands. On platforms like LinkedIn, authentic perspectives from real professionals often outperform polished corporate messaging because people trust people. Yet many B2B companies continue to limit their expertise to a … Continued
