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B2B Brand Strategy Agency

B2B Brand Marketing Strategy Services

Brand building is one of the things we do best. A professional B2B brand strategy from Sagefrog is a comprehensive deliverable that defines the key components of your corporate, employer, or influencer brand to be leveraged in all marketing campaigns for a strong and consistent look, feel, and sound.

Types of Brand Strategies

  • Corporate Brand Strategy

    Our most popular B2B brand strategy is for corporations and companies to define their verbal and visual identity at the top. This deliverable can include visioning, positioning, messaging, visual identity, buyer personas, and more.

  • Employer Brand Strategy

    Employer brand strategies are rising in popularity as companies aim to articulate their employer value proposition (EVP) to top talent. This deliverable can include your EVP, reasons to join the company, benefits, values, and story.

  • Influencer Brand Strategy

    Influencer brand strategies are perfect for thought leaders or KOLs to promote their subject-matter expertise in the marketplace. This deliverable describes who they are, what they stand for, and why they’re an expert to trust.

  • Learn more about the components
    of our B2B brand strategies:

Our Proven B2B Brand Strategy Process

Step 1 – Research & Assessment

Sagefrog will conduct brand and market assessments to understand the current brand experience for your prospects and customers. We will conduct stakeholder interviews with management, employees, partners, and customers to gain a 360-degree view of your brand and to gain buy-in from key players.

Step 2 – Workshop & Brief

Sagefrog will host a half-day workshop with key members of your team and Sagefrog to review and discuss visioning, positioning, messaging, visual identity, and buyer personas. We’ll develop and obtain alignment and approval on a brief to verify key facts and assumptions discussed in the workshop.

Step 3 – Development & Presentation

Sagefrog will develop your brand strategy deliverable and present it to your team with strategic rationale. You’ll receive a copy of the deliverable for review and approval before it is used and leveraged in all downstream marketing and communication channels for your brand.

Are You Ready to Leap Ahead?

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We’re lifelong learners who love sharing what we know to be true.

A Marketer Must-Read: Using Behavioral Science in Marketing by Nancy Harhut | Sagefrog

2024-02-14 08:00:15 BY Ed Carr

The success of a marketing campaign hinges on buyer behavior. In a world saturated with brands, messages, and products, your efforts risk fading into obscurity unless you determine what truly captivates your potential customers. Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring … Continued

2024-02-07 08:00:34 BY Blair Kaplan

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, … Continued

Sagefrog: Revolutionizing B2B Healthcare: The Top 5 AI Trends of 2024

2024-01-31 07:30:46 BY Alyssa Dannaker

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Artificial intelligence has already ushered in a new era of efficiency and innovation in the last few years, but … Continued

9 Data-Driven B2B Marketing Strategy Priorities for 2024 & Beyond

2024-01-24 08:33:50 BY Ed Carr

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. It’s a landscape where staying ahead requires more than just keeping pace; it demands a proactive approach to … Continued

2024-01-17 08:00:41 BY Alyssa Dannaker

Sagefrog is proud to announce the continued expansion of its US operations with the establishment of its first Washington, DC, office. The new DC location is helping Sagefrog grow its geographic footprint in the Northeast region, allowing the company to connect with exciting partners in technology, biotechnology, and many other dynamic fields. Situated in the … Continued