Brand building is one of the things we do best. A professional B2B brand strategy from Sagefrog is a comprehensive deliverable that defines the key components of your corporate, employer, or influencer brand to be leveraged in all marketing campaigns for a strong and consistent look, feel, and sound.
Our most popular B2B brand strategy is for corporations and companies to define their verbal and visual identity at the top. This deliverable can include visioning, positioning, messaging, visual identity, buyer personas, and more.
Employer brand strategies are rising in popularity as companies aim to articulate their employer value proposition (EVP) to top talent. This deliverable can include your EVP, reasons to join the company, benefits, values, and story.
Influencer brand strategies are perfect for thought leaders or KOLs to promote their subject-matter expertise in the marketplace. This deliverable describes who they are, what they stand for, and why they’re an expert to trust.
Sagefrog will conduct brand and market assessments to understand the current brand experience for your prospects and customers. We will conduct stakeholder interviews with management, employees, partners, and customers to gain a 360-degree view of your brand and to gain buy-in from key players.
Sagefrog will host a half-day workshop with key members of your team and Sagefrog to review and discuss visioning, positioning, messaging, visual identity, and buyer personas. We’ll develop and obtain alignment and approval on a brief to verify key facts and assumptions discussed in the workshop.
Sagefrog will develop your brand strategy deliverable and present it to your team with strategic rationale. You’ll receive a copy of the deliverable for review and approval before it is used and leveraged in all downstream marketing and communication channels for your brand.
A team of modern marketers.
Stacked platforms & partnerships.
Results-driven proven processes.
We’re lifelong learners who love sharing what we know to be true.
Business risks are growing, and commercial insurers need smart strategies to compete. Most businesses carry some form of commercial insurance—whether it’s property, liability, workers’ compensation, or specialized coverage for their industry. For brokers and agencies, this presents a steady demand and a tremendous growth opportunity. But competing with national insurance brands that have massive marketing … Continued
Today’s B2B buyers are doing their homework online—and most have formed an opinion long before they ever talk to a sales rep. In the manufacturing sector, 94% of research is conducted online before making any purchases, with many buyers comparing potential suppliers via search results.[i] That means your website has to work as hard as … Continued
The way we search has changed dramatically. With AI integrations like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT, users are now receiving synthesized, conversational answers directly on the results page, often without needing to click through. In fact, according to a July 2024 SparkToro “Zero‑Click Search Study” using click-stream data from Datos (Semrush), … Continued
Think social media is just for B2C brands? Think again. It’s also a powerful channel for B2B demand generation and thought leadership, helping your business reach prospects who spend more time researching online before contacting sales. Platforms like LinkedIn and X (formerly Twitter) are now primary sources of information and connection for these buyers. To … Continued
Account-Based Marketing (ABM) was designed to shift B2B teams away from chasing lead quantity toward nurturing high-quality leads through hyper-targeted, personalized experiences. But somewhere along the way, many teams lost sight of what made ABM effective. Misaligned teams, shallow personalization, and unclear ROI tracking have left marketers frustrated and unable to build momentum. Instead of … Continued
