B2B Content Strategy
Wondering why content marketing is important for B2B companies? A comprehensive B2B marketing plan revolves around resources that target clearly defined audiences and different stages of the buyer’s journey to fuel lasting client relationships built on trust. Sagefrog leverages modern SEO tactics and digital best practices to optimize your content, ensure your message is seen and heard by the right people, and generate qualified leads.
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Content Audits
To set your content marketing program up for success, we catalog your existing content by buyer journey stage to identify gaps and quick wins and see how we can repurpose materials in your B2B content strategy.
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Campaigns
When prospects engage with your brand, they enter an automated workflow to receive B2B content that’s relevant to them. With your input, we can gear our focus toward key stakeholders, leads, and lists at the exact right time.
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Thought Leadership Content
Content is the foundation for paid and organic search, public relations, email marketing, social media marketing, and beyond. Blogs, infographics, eBooks, case studies, videos, whitepapers, checklists—you name it, our B2B content marketing service specialists can do it.
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What was once considered nothing more than a buzzword is now a business imperative: digital transformation is redefining how B2B manufacturers connect with buyers. In fact, with B2B buyers completing up to 70% of their decision-making journey before ever speaking to a sales rep, your marketing content must carry more weight than ever. Plus, when … Continued
Summer might bring sunshine and vacations, but for many B2B companies, it also brings a slowdown in sales. Between out-of-office auto-replies, longer decision cycles, and distracted prospects, the summer season is notorious for creating friction in the typical B2B sales process. But here’s the good news: with a proactive and strategic approach, your business can … Continued
AI is everywhere—and while it’s exciting, it can also be overwhelming. For B2B marketers, it promises speed and scale, but the noise often leads to confusion: How much should you use it? Where does it fit in? Is it coming for your job? Used intentionally, AI can unlock efficiencies, streamline execution, and fuel more creative … Continued
In times of market uncertainty, marketing leaders face no shortage of tough decisions. One of the most pressing: how to structure teams and support systems for both resilience and growth. Should you double down on internal resources? Expand your agency relationships? Or reconfigure your model to adapt to the moment? To help answer those questions, … Continued
For life sciences companies, your website plays a key role in how the people you want to reach evaluate your business. It’s where clinicians, researchers, investors, and procurement teams go to learn what you do, how you do it, and whether they can trust you. But building an effective life sciences website comes with challenges. … Continued