Take your marketing strategy from the top with a B2B marketing plan from Sagefrog. Our plans, both strategic and tactical, map your business goals to marketing objectives and correlating tactics for a clear roadmap to return on investment (ROI). Turn your strategy into tactics with a B2B marketing plan that outlines the activities we’ll work on together. This plan will align our teams to tactics, timelines, and hourly investments.
Start your marketing journey with a strategic marketing plan from Sagefrog that sets your go-to-market strategy with a defined SWOT analysis, target marketing, sales funnel, business goals, and key performance indicators.
Our B2B marketing strategy experts will conduct competitive, digital, and content assessments to give our team a comprehensive understanding of your business and market. The assessments will include researching your buyer’s journey, rank potential, web analytics, and competitor activity. Sagefrog will also review your existing content to identify opportunities to create new content and repurpose existing content to achieve quick wins.
Your dedicated Sagefrog account team will review and discuss the Research & Assessment findings, then conduct a 90-minute workshop with key members from your company. Assessments, situation analysis, target marketing, sales funnel, business goals, and key performance indicators will be reviewed and discussed.
Sagefrog will develop and present the Strategic Marketing Plan in person or via web meeting. The presentation will be with your dedicated account manager. This process may include a round of revision to finalize the document. The Strategic Marketing Plan will be referenced by you and Sagefrog for next steps.
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There was a time when an industrial VP of Sales could measure market momentum by the volume of phone calls coming into the office. A busy market meant busy reps, steady RFQs, and long-standing relationships moving the pipeline forward. Today, many industrial sales leaders are seeing a different picture. The market may be strong, demand … Continued
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Operational efficiency helps you deliver. It doesn’t create demand. That’s the blind spot for many Entrepreneurial Operating System® (EOS) companies. Your leadership team may be healthy, your Level 10 meetings productive, your processes documented, and your Rocks clear. On paper, you’re textbook EOS, but traction inside the business and demand in the market aren’t the … Continued
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Every week, we talk with business leaders across industries. And while they differ in goals and stages of growth, they have one thing in common: Valid questions about when, how, and where to invest in marketing. Some are working with tight budgets. Others have been burned by past campaigns. Many are balancing growth goals with … Continued
A team of modern marketers.
Stacked platforms & partnerships.
Results-driven proven processes.
We’re lifelong learners who love sharing what we know to be true.
There was a time when an industrial VP of Sales could measure market momentum by the volume of phone calls coming into the office. A busy market meant busy reps, steady RFQs, and long-standing relationships moving the pipeline forward. Today, many industrial sales leaders are seeing a different picture. The market may be strong, demand … Continued
Operational efficiency helps you deliver. It doesn’t create demand. That’s the blind spot for many Entrepreneurial Operating System® (EOS) companies. Your leadership team may be healthy, your Level 10 meetings productive, your processes documented, and your Rocks clear. On paper, you’re textbook EOS, but traction inside the business and demand in the market aren’t the … Continued
Every week, we talk with business leaders across industries. And while they differ in goals and stages of growth, they have one thing in common: Valid questions about when, how, and where to invest in marketing. Some are working with tight budgets. Others have been burned by past campaigns. Many are balancing growth goals with … Continued
Does your B2B website force buyers to chat with a salesperson to access information? Traditional sales or ecommerce aside, you’re behind the times if your website is still hiding pricing, product specifications, service capabilities, and other critical decision-making information behind demo requests and quote forms. Why? Because it creates unnecessary friction for prospects and actually … Continued
Everyone has a prediction about the future of B2B marketing. AI is reshaping how teams work. Budgets remain under pressure. Marketers are being asked to prove their impact on revenue, while buyers research, evaluate, and make decisions in new ways. Ask ten experts what matters most, and you may get ten different answers. Some point … Continued