Take your marketing strategy from the top with a B2B marketing plan from Sagefrog. Our plans, both strategic and tactical, map your business goals to marketing objectives and correlating tactics for a clear roadmap to return on investment (ROI). Turn your strategy into tactics with a B2B marketing plan that outlines the activities we’ll work on together. This plan will align our teams to tactics, timelines, and hourly investments.
Start your marketing journey with a strategic marketing plan from Sagefrog that sets your go-to-market strategy with a defined SWOT analysis, target marketing, sales funnel, business goals, and key performance indicators.
Our B2B marketing strategy experts will conduct competitive, digital, and content assessments to give our team a comprehensive understanding of your business and market. The assessments will include researching your buyer’s journey, rank potential, web analytics, and competitor activity. Sagefrog will also review your existing content to identify opportunities to create new content and repurpose existing content to achieve quick wins.
Your dedicated Sagefrog account team will review and discuss the Research & Assessment findings, then conduct a 90-minute workshop with key members from your company. Assessments, situation analysis, target marketing, sales funnel, business goals, and key performance indicators will be reviewed and discussed.
Sagefrog will develop and present the Strategic Marketing Plan in person or via web meeting. The presentation will be with your dedicated account manager. This process may include a round of revision to finalize the document. The Strategic Marketing Plan will be referenced by you and Sagefrog for next steps.
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Digital marketing is fast-paced, so maintaining consistent engagement with your audience can be tricky. In fact, over 25% of your email list typically degrades each year.1 Over time, even the most enthusiastic subscribers may lose interest, become distracted by competitors, or simply overlook your messages amid the daily influx of emails. Their lack of engagement … Continued
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Is your brand structure in disarray? Has rapid growth left you with a fragmented brand architecture? Are your prospects confused about your brand’s identity? You’re not alone—brand architecture issues are common for companies that have expanded quickly or repositioned multiple times. A strong and cohesive brand architecture is essential in today’s competitive business landscape. As … Continued
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As businesses strive to engage with consumers, it’s crucial to recognize and address the diverse backgrounds and experiences of the audience. Effective modern marketing goes beyond reaching a broad audience—it’s about connecting with individuals on a deeper, more inclusive level. Inclusive marketing broadens your reach and fosters a sense of belonging among all consumers. This … Continued
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We’re lifelong learners who love sharing what we know to be true.
Digital marketing is fast-paced, so maintaining consistent engagement with your audience can be tricky. In fact, over 25% of your email list typically degrades each year.1 Over time, even the most enthusiastic subscribers may lose interest, become distracted by competitors, or simply overlook your messages amid the daily influx of emails. Their lack of engagement … Continued
Is your brand structure in disarray? Has rapid growth left you with a fragmented brand architecture? Are your prospects confused about your brand’s identity? You’re not alone—brand architecture issues are common for companies that have expanded quickly or repositioned multiple times. A strong and cohesive brand architecture is essential in today’s competitive business landscape. As … Continued
As businesses strive to engage with consumers, it’s crucial to recognize and address the diverse backgrounds and experiences of the audience. Effective modern marketing goes beyond reaching a broad audience—it’s about connecting with individuals on a deeper, more inclusive level. Inclusive marketing broadens your reach and fosters a sense of belonging among all consumers. This … Continued
Burnout isn’t just a buzzword—it’s a real challenge marketers face as they strive to keep up with constant demands and evolving markets. As summer approaches, the lure of sunny days might make the office or home office feel even more constrained, exacerbating feelings of fatigue and stress. This blog explores practical strategies to combat B2B … Continued
LinkedIn, known for its professional networking capabilities, offers powerful tools tailored for B2B marketers focused on lead generation. By combining the precision targeting capabilities of LinkedIn ads with the strategic focus of Account-Based Marketing (ABM), companies can significantly enhance their marketing effectiveness. Learn how to leverage these tools to optimize your LinkedIn B2B lead generation … Continued