Take your marketing strategy from the top with a B2B marketing plan from Sagefrog. Our plans, both strategic and tactical, map your business goals to marketing objectives and correlating tactics for a clear roadmap to return on investment (ROI). Turn your strategy into tactics with a B2B marketing plan that outlines the activities we’ll work on together. This plan will align our teams to tactics, timelines, and hourly investments.
Start your marketing journey with a strategic marketing plan from Sagefrog that sets your go-to-market strategy with a defined SWOT analysis, target marketing, sales funnel, business goals, and key performance indicators.
Our B2B marketing strategy experts will conduct competitive, digital, and content assessments to give our team a comprehensive understanding of your business and market. The assessments will include researching your buyer’s journey, rank potential, web analytics, and competitor activity. Sagefrog will also review your existing content to identify opportunities to create new content and repurpose existing content to achieve quick wins.
Your dedicated Sagefrog account team will review and discuss the Research & Assessment findings, then conduct a 90-minute workshop with key members from your company. Assessments, situation analysis, target marketing, sales funnel, business goals, and key performance indicators will be reviewed and discussed.
Sagefrog will develop and present the Strategic Marketing Plan in person or via web meeting. The presentation will be with your dedicated account manager. This process may include a round of revision to finalize the document. The Strategic Marketing Plan will be referenced by you and Sagefrog for next steps.
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As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024. Understanding the Current Landscape Our 2024 … Continued
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Employer branding has boomed in the last few years—and it’s certainly here to stay. After the COVID-19 pandemic, many B2B teams had no choice but to put recruiting on hold when business was uncertain, adjusting their strategy in a period of crisis. But others kept hiring, leaning on new employer branding tactics to find the … Continued
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Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report, … Continued
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we’re lifelong learners who love sharing what we know to be true.
As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024. Understanding the Current Landscape Our 2024 … Continued
Employer branding has boomed in the last few years—and it’s certainly here to stay. After the COVID-19 pandemic, many B2B teams had no choice but to put recruiting on hold when business was uncertain, adjusting their strategy in a period of crisis. But others kept hiring, leaning on new employer branding tactics to find the … Continued
Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report, … Continued
In the swiftly evolving digital landscape, the transition from Universal Analytics (UA) to Google Analytics 4 (GA4) signifies a pivotal moment in the world of analytics. Since its inception, GA4 has emerged as a transformative tool, introducing substantial changes, refined functionalities, and deeper insights into user behavior. While migrating to GA4 was no easy feat, … Continued
The healthcare industry is fiercely competitive, making impactful marketing an absolute necessity. With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. Couple this with an ever-changing array of marketing technologies and methodologies, and you have an incredibly complicated, continuously shifting landscape. To keep a … Continued