Look before you leap.
Sagefrog’s B2B marketing planning services, including market research planning, strategic marketing planning, and tactical marketing planning, set your company up for an effective B2B marketing program.
We combine our experience working with hundreds of B2B companies with competitive research and best practices to provide strategic and actionable marketing planning services. Our team will assess your industry landscape and market opportunity, define your company’s marketing goals and objectives, and develop a calendar of tactics designed to generate awareness, qualified leads, and return on investment.
Market Research Planning
Sagefrog’s Market Research Planning service takes a holistic look at your industry and competitive landscape. We help you assess and determine the market opportunity that exists within your industry and identify opportunities to best position and promote your company, products, and services. We use comprehensive research and discovery methods as necessary, which may include SWOT analysis, business planning, database tools, competitive analysis, content and digital auditing, and more.
Strategic Marketing Plan
Sagefrog’s Strategic Marketing Plan service provides your B2B company with a formalized presentation that outlines your marketing situation analysis, marketing objectives, target audience, buyer’s journey, B2B marketing strategy, foundational tactics, ongoing tactics, and timeline. This formalized and designed document is the perfect presentation to share with stakeholders in your company as well as shareholders and potential investors. Our strategic marketing planning process leverage comprehensive research and discovery, workshops and stakeholder interviews, and a presentation with your team.
Tactical Marketing Plan
Sagefrog’s Tactical Marketing Plan service outlines the specific marketing channels we recommend based on your company’s objectives and how your buyer personas are searching for your solutions. Your Tactical Marketing Plan will include the channels and tactics we recommend, timing, responsibilities, and key performance metrics to be implemented and measured by us and your team over a specified timeframe. We may suggest marketing channels, such as branding and strategy, website(s) and digital marketing, B2B public relations, content and inbound, B2B social media, and traditional marketing.