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B2B Content Marketing Services

B2B Content Strategy

Wondering why content marketing is important for B2B companies? A comprehensive B2B marketing plan revolves around resources that target clearly defined audiences and different stages of the buyer’s journey to fuel lasting client relationships built on trust. Sagefrog leverages modern SEO tactics and digital best practices to optimize your content, ensure your message is seen and heard by the right people, and generate qualified leads.

  • Content Audits

    To set your content marketing program up for success, we catalog your existing content by buyer journey stage to identify gaps and quick wins and see how we can repurpose materials in your B2B content strategy.

  • Campaigns

    When prospects engage with your brand, they enter an automated workflow to receive B2B content that’s relevant to them. With your input, we can gear our focus toward key stakeholders, leads, and lists at the exact right time.

  • Thought Leadership Content

    Content is the foundation for paid and organic search, public relations, email marketing, social media marketing, and beyond. Blogs, infographics, eBooks, case studies, videos, whitepapers, checklists—you name it, our B2B content marketing service specialists can do it.

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Knowledge Sharing is a Beautiful Thing

We’re lifelong learners who love sharing what we know to be true.

2025-04-25 13:03:10 BY Blair Kaplan

From tariffs to federal incentives, policy shifts are moving markets in real time, and government-driven priorities are increasingly influencing B2B buying decisions. Economic policy is reshaping the way businesses innovate, compete, and grow. With tariffs, federal investments, and regulatory changes increasingly front-and-center, B2B companies can’t afford to treat these developments as mere inconveniences. Instead, consider … Continued

2025-04-22 08:34:36 BY Ed Carr

When people hear the term pharmaceutical branding, they often think of consumer ads or direct-to-patient marketing. But branding in the B2B pharmaceutical world plays a very different role. Companies like CDMOs, CROs, and biotech service providers compete in a complex, trust-driven environment where compliance is a must, scientific credibility is the baseline, and differentiation is … Continued

2025-04-15 15:18:23 BY Ed Carr

Marketing and sales should be two halves of a single engine but frequently operate on separate tracks. While both teams aim to drive growth, how they define success, measure performance, and communicate with each other can look completely different. That disconnect creates internal tension and directly impacts your bottom line. Recent research from Marketing Week … Continued

2025-03-28 12:49:41 BY Corinne Sinesi

As the weather warms and flowers bloom, it’s the perfect time to “spring clean” your B2B marketing plan. Q2 offers a natural opportunity to refresh your strategy and shake off any Q1 stagnation. But this isn’t just a poetic metaphor—Q2 is a critical checkpoint. With three quarters left, timely adjustments can significantly impact your year-end … Continued

2025-03-13 09:44:30 BY Ed Carr

In an industry traditionally driven by function over form, manufacturers often overlook branding as a crucial part of their business. However, today’s market demands more. With shifting buyer behaviors, increasing competition, and rapid digital transformation, a well-defined brand is no longer optional. Key decision makers now expect more than just a supplier; they seek a … Continued