Let the leads come to you.
Understand how your prospects are searching for your service or product on the internet and start speaking their language. Search engine optimization (SEO) is the process of helping search engines, and subsequently leads, find your website by increasing its presence in unpaid search results through long-term tactics. Ranking in these results means you’re placing your business front and center for every potential customer seeking services and products in your industry. SEO has the potential to push you to the top of the results page because your website will contain answers to the search queries of modern consumers.
Sagefrog uses cutting-edge technology, tactics and tools to boost your website rankings and traffic and support a search engine optimized marketing strategy. Our Google Certified digital marketing team can conduct comprehensive audits and keyword research and set to work on your technical and local SEO, link building efforts and website copy to help your company survive on search engines and rank higher than competitors. By first assessing your industry’s top search terms and identifying opportunities fit for your business, Sagefrog will create an SEO strategy that brings results and integrates easily with the rest of your tactical marketing plan.
Before making headway on tactics, it’s important to gain a complete view of where your website stands in the way of SEO, compare that information with where your competitors are and set short- and long-term goals for growth. This is where a comprehensive audit by Sagefrog’s digital marketing team comes into play. With an in-depth SEO audit, we can assess what you’re doing right and wrong in the world of website ranking and provide recommendations on how to improve—or build from scratch—a realistic, informed strategy. A clear report that contains prioritized and actionable tasks and when to tackle them is an important part of any modern marketing program.
You can’t start reeling in leads without first making sure your website works. Technical search engine optimization sets the foundation for other SEO efforts by fixing 404 errors, optimizing the site for mobile visitors, updating meta titles and descriptions for pages and doing away with duplicate content. Executing these simple technical tasks allows you to easily add more quality content to your site, attract users and increase your search engine ranking potential. Sagefrog offers all of this and more, diving deep to create the best website possible for your business and your potential clients.
Local SEO is the process of using your geographical location to rank your business higher than local competitors. When a potential customer searches for businesses near them, or searches by state, city or town, local SEO is what puts you on the map. Sagefrog carries out monthly local SEO efforts to make sure that your company is easily discoverable and doesn’t get buried under other solutions and service providers. By monitoring the accuracy and quality of your business’s location information across the web, Sagefrog solidifies your presence in the market, driving leads to the door and establishing your company as the perfect local resource.
Do you know what your leads are searching for as they look for products and services? What brings them to your website or directs them to competitors? Conducting keyword research can reveal popular search queries and key terms that you can include on your website and landing pages to start ranking higher in the search engine results page (SERP). Using leading technology and tools, Sagefrog’s digital team can easily identify keywords and weave them into your site copy to ensure traffic is coming your way.
Reviewing the number of links from other websites to yours is one of the main ways that Google and other search engines interpret the overall value of your business’s site. The more links leading to you from other trusted sources, the better you look. Sagefrog improves your site’s SEO by helping your domain build a strong number of backlinks, leveraging content marketing resources to secure new links from high-ranking websites, partners and thought leaders.
A website with very little copy won’t perform well in search engines, which is why website copy that clearly defines your offerings with help from keyword research is an important aspect of website development and optimization. Your website copy should not only help your business stay discoverable but should also create an enjoyable experience for visitors. Sagefrog seamlessly integrates our SEO strategies and best practices with keyword-rich copy to give leads a natural, intuitive experience once they’ve found you.
Reporting, Analytics & Optimization
The web is only getting bigger, so your SEO efforts need to keep up. To aid in constant SEO growth, Sagefrog uses advanced reporting tools to break down key findings about your website’s search engine performance. Using top-of-the-line analytics, we continually implement SEO best practices to make sure your website reaches the top of the search engine results and stays there even as the internet expands.