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Proven Marketing Programs for EOS Companies

B2B Search Engine Optimization Services

B2B SEO Agency

B2B search engine optimization (SEO) helps search engines find your website by increasing its presence in organic search results through technical on-page and off-page tactics. SEO pushes you to the top of the results page when your website has the answers consumers want. Performing in the SERPs means placing your business front and center for potential and existing customers looking for your offering or unique insight.

  • Competitor Audit

    Building a realistic, informed B2B SEO strategy starts with analyzing competitor websites, including backlinks, copy, resources, and the number of pages. We’ll provide recommendations to enhance your Organic website presence.

  • Keyword Research

    We look at keyword search volume, competition, patterns, and historical data to determine audience intent, compile a comprehensive list of keyword benchmarks, and track potential position improvement opportunities.

  • Technical SEO

    Fixing 404 errors, optimizing the mobile website, updating meta titles and descriptions for pages, and adding the appropriate schema markup sets the foundation for your B2B SEO strategy and enhances visibility in the SERPs.

  • On-Page Optimization

    As part of your content development strategy, you’ll develop new or optimize existing copy to achieve on-page content best practices like incorporating valuable keywords, relevant internal links, implementing metadata, etc.

  • Monitoring

    Through reporting tools and analytics, regular audits and reviews, and Databox reporting, a full-service B2B SEO agency can continually optimize your website, so it reaches the top of the search engine results and remains there.

  • Generative Engine Optimization (GEO)

    The fundamentals overlap, so strong SEO is the backbone of strong GEO. However, as more people turn to generative AI tools like ChatGPT as search engines, B2B SEO strategies must evolve. We continuously sharpen our SEO best practices with GEO in mind, prioritizing authoritative quotes, structured and scannable content, long-tail phrasing, and data-driven insights. These are the types of elements generative engines look to feature directly in their answers.

Our Tailored SEO Offerings

Explore our SEO offerings, each designed to enhance your online visibility and outshine your competition.
From essential SEO foundations to enterprise strategies, our offerings deliver results.

Essentials

Audit

  • Initial technical audit
  • Response codes and redirects
  • Robot.txt
  • Indexing
  • Google search console monitoring
  • XML sitemaps
  • Mobile friendly requirements

On Page

  • Keyword research
  • 1 content piece/month (average)
  • Meta updates
  • Image optimization
  • Existing content optimizations
  • Internal linking
  • Site infrastructure indexing optimizations
  • CRO: Best practices

Off Page

  • Complete citation profile optimization
  • Google business profile
  • Bing Places
  • Up to 3 Industry directories/month
  • Initial social media optimizations*

Consulting

  • Immediate Needs

Advanced

Everything in essentials plus…

Audit

  • Quarterly technical audits
  • Server optimizations
  • Accessibility
  • Site speed issues
  • Security/GDPR
  • Schema

On Page

  • 2 content pieces/month (average)
  • 1 content update/month
  • Quarterly content audit
  • CRO: Heatmapping

Off Page

  • Monthly Google profile content posting & maintenance
  • Mozlocal info protection
  • Ongoing YouTube channel and video optimizations*
  • Up to 10 hours link building
  • 3-6 month content calendar

Consulting

  • 60 to 90 days out

Not sure what offering is right for you?

Let's figure it out together

Enterprise

Everything in advanced plus…

Audit

  • International
  • eCommerce

 

On Page

  • 2+ content piece/month (average)
  • 2 content updates/month
  • Monthly content audit
  • CRO: A/B testing

Off Page

  • Reputation management
  • Blog promotion/outreach
  • 10+ hours link building

Consulting

  • Long-Term (e.g., 90+ days)

Are You Ready to Leap Ahead?

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Results-driven proven processes.

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blog and resources

Knowledge Sharing is a Beautiful Thing

We’re lifelong learners who love sharing what we know to be true.

2026-07-01 08:00:01 BY Brooke Logan

Every week, we talk with business leaders across industries. And while they differ in goals and stages of growth, they have one thing in common: Valid questions about when, how, and where to invest in marketing. Some are working with tight budgets. Others have been burned by past campaigns. Many are balancing growth goals with … Continued

2026-06-24 08:00:11 BY Alyssa Dannaker

Does your B2B website force buyers to chat with a salesperson to access information? Traditional sales or ecommerce aside, you’re behind the times if your website is still hiding pricing, product specifications, service capabilities, and other critical decision-making information behind demo requests and quote forms. Why? Because it creates unnecessary friction for prospects and actually … Continued

2026-06-22 08:00:25 BY Blair Kaplan

Everyone has a prediction about the future of B2B marketing. AI is reshaping how teams work. Budgets remain under pressure. Marketers are being asked to prove their impact on revenue, while buyers research, evaluate, and make decisions in new ways. Ask ten experts what matters most, and you may get ten different answers. Some point … Continued

2026-06-17 08:00:41 BY Blair Kaplan

For decades, MedTech marketing focused heavily on clinical efficiency and the end user: the healthcare professional. The strongest messages often centered on how a device improved patient outcomes, simplified workflows, or helped providers deliver better care. Those points still matter. But in today’s highly consolidated healthcare environment, clinical buy-in alone is no longer enough to … Continued

2026-06-10 08:00:11 BY Blair Kaplan

The traditional B2B marketing playbook is changing. While company pages and executive content still play an important role, buyers are increasingly engaging with individuals over brands. On platforms like LinkedIn, authentic perspectives from real professionals often outperform polished corporate messaging because people trust people. Yet many B2B companies continue to limit their expertise to a … Continued