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Proven Marketing Programs for EOS Companies

B2B Search Engine Optimization Services

B2B SEO Agency

B2B search engine optimization (SEO) helps search engines find your website by increasing its presence in organic search results through technical on-page and off-page tactics. SEO pushes you to the top of the results page when your website has the answers consumers want. Performing in the SERPs means placing your business front and center for potential and existing customers looking for your offering or unique insight.

  • Competitor Audit

    Building a realistic, informed B2B SEO strategy starts with analyzing competitor websites, including backlinks, copy, resources, and the number of pages. We’ll provide recommendations to enhance your Organic website presence.

  • Keyword Research

    We look at keyword search volume, competition, patterns, and historical data to determine audience intent, compile a comprehensive list of keyword benchmarks, and track potential position improvement opportunities.

  • Technical SEO

    Fixing 404 errors, optimizing the mobile website, updating meta titles and descriptions for pages, and adding the appropriate schema markup sets the foundation for your B2B SEO strategy and enhances visibility in the SERPs.

  • On-Page Optimization

    As part of your content development strategy, you’ll develop new or optimize existing copy to achieve on-page content best practices like incorporating valuable keywords, relevant internal links, implementing metadata, etc.

  • Monitoring

    Through reporting tools and analytics, regular audits and reviews, and Databox reporting, a full-service B2B SEO agency can continually optimize your website, so it reaches the top of the search engine results and remains there.

  • Generative Engine Optimization (GEO)

    The fundamentals overlap, so strong SEO is the backbone of strong GEO. However, as more people turn to generative AI tools like ChatGPT as search engines, B2B SEO strategies must evolve. We continuously sharpen our SEO best practices with GEO in mind, prioritizing authoritative quotes, structured and scannable content, long-tail phrasing, and data-driven insights. These are the types of elements generative engines look to feature directly in their answers.

Our Tailored SEO Offerings

Explore our SEO offerings, each designed to enhance your online visibility and outshine your competition.
From essential SEO foundations to enterprise strategies, our offerings deliver results.

Essentials

Audit

  • Initial technical audit
  • Response codes and redirects
  • Robot.txt
  • Indexing
  • Google search console monitoring
  • XML sitemaps
  • Mobile friendly requirements

On Page

  • Keyword research
  • 1 content piece/month (average)
  • Meta updates
  • Image optimization
  • Existing content optimizations
  • Internal linking
  • Site infrastructure indexing optimizations
  • CRO: Best practices

Off Page

  • Complete citation profile optimization
  • Google business profile
  • Bing Places
  • Up to 3 Industry directories/month
  • Initial social media optimizations*

Consulting

  • Immediate Needs

Advanced

Everything in essentials plus…

Audit

  • Quarterly technical audits
  • Server optimizations
  • Accessibility
  • Site speed issues
  • Security/GDPR
  • Schema

On Page

  • 2 content pieces/month (average)
  • 1 content update/month
  • Quarterly content audit
  • CRO: Heatmapping

Off Page

  • Monthly Google profile content posting & maintenance
  • Mozlocal info protection
  • Ongoing YouTube channel and video optimizations*
  • Up to 10 hours link building
  • 3-6 month content calendar

Consulting

  • 60 to 90 days out

Not sure what offering is right for you?

Let's figure it out together

Enterprise

Everything in advanced plus…

Audit

  • International
  • eCommerce

 

On Page

  • 2+ content piece/month (average)
  • 2 content updates/month
  • Monthly content audit
  • CRO: A/B testing

Off Page

  • Reputation management
  • Blog promotion/outreach
  • 10+ hours link building

Consulting

  • Long-Term (e.g., 90+ days)

Are You Ready to Leap Ahead?

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blog and resources

Knowledge Sharing is a Beautiful Thing

We’re lifelong learners who love sharing what we know to be true.

2026-06-10 08:00:11 BY Blair Kaplan

The traditional B2B marketing playbook is changing. While company pages and executive content still play an important role, buyers are increasingly engaging with individuals over brands. On platforms like LinkedIn, authentic perspectives from real professionals often outperform polished corporate messaging because people trust people. Yet many B2B companies continue to limit their expertise to a … Continued

2026-06-03 08:00:02 BY Blair Kaplan

For decades, B2B marketers shared a singular obsession: the coveted #1 spot on Google’s “10 blue links.” The formula was straightforward: rank higher, drive more clicks, generate more leads. Entire SEO strategies revolved around climbing the search engine results page, one keyword at a time. But search no longer works the way it used to. … Continued

2026-05-27 08:00:08 BY Blair Kaplan

For many B2B companies, launching HubSpot feels like a major milestone. The domain is connected, contacts are imported, and dashboards are live. On paper, the implementation looks complete. But six months later, the reality often looks very different. Sales teams avoid the CRM, reporting becomes unreliable, workflows break down, and leadership begins questioning ROI. The … Continued

2026-05-20 08:00:24 BY Blair Kaplan

The managed services industry has a messaging problem. Visit enough Managed Service Provider (MSP) websites, and they start to blur together: stock images of server racks, vague cybersecurity claims, and nearly identical headlines promising “24/7 monitoring” and “reliable IT support.” In a market where most providers sound the same, buyers struggle to understand why one … Continued

2026-05-13 08:00:14 BY Blair Kaplan

For years, B2B search strategy has been built around one goal: earning the click. Rankings drove visibility, visibility drove traffic, and traffic drove pipeline. That model still works, and it remains the most consistent and measurable way to drive results. But the way buyers research is changing. More of the B2B buyer’s journey is happening … Continued