SEM: The best way to generate
For data-driven marketers like us, search engine marketing (SEM) is a dream. SEM combines multiple advertising methods; the primary tactics being pay-per-click (PPC) and display advertising.
Fueling your B2B pipeline with PPC advertising.
PPC is all about growing your audience and generating leads. It lets you put yourself in the shoes of your leads, understanding how they search for your products and services on the web. Of course, identifying and bidding on the right keywords are only half the challenge; Sagefrog runs results-driven campaigns by starting with competitive bid auctions, top-notch ads, landing pages and precise location targeting.
As a Google Partner agency with dedicated specialists who are Google AdWords Certified, we know how to gain advertising placements at the top of the search engine result pages (SERP): placements that target your potential customers. We focus on your paid search ROI with PPC management that spans proprietary bid management technology, performance tracking, business intelligence and of course, integrated optimization.
Measuring your marketing value with B2B display advertising.
With display advertising, what you see is what you get. Our engaging designs, impactful headlines and powerful images are eye-catching, click-worthy and supported by Google’s powerful Display Network that ensures your advertisements are shown exclusively to the audience you want to capture.
The highly customizable nature of this method is not the only benefit. Unlike traditional advertising, display advertising is measurable by nature. Once we launch a display campaign for your B2B company, we close the loop and optimize the ads via detailed reports on its engagement, clicks and audience metrics. Beyond that, display advertising lets you retarget past site visitors, which is among the most effective ways to gain quality conversions.