Make a splash as you gain market share.
Your new product or service may improve a prospect’s life, but it won’t get to if they don’t know about it. That’s why it’s important to introduce new offerings to audiences the right way with a well-planned product launch. More than just a single big day, a full product launch is a complete life cycle that involves planning each step of the way from securing coverage, scheduling press releases and writing product messaging to developing marketing materials, creating outreach campaigns and running active engagement tactics, culminating in monitoring your launch’s success.
Although it can be daunting to strategically market your new offer, planning a product launch is key in attracting the right prospects and making a splash in the market. With great messaging and an expert brand strategist partner in Sagefrog, your company can improve your product or service’s reception and make a lasting impression on leads. Sagefrog builds a clear path to success by attracting the right prospects with a customized launch approach that stays true to your brand, preparing all the necessary components well in advance of the release date for the best results. With our mindful approach, you can be sure your product launch will be met with both excitement and sales.
Go-to-Market Strategy & Brand Development
Sagefrog sets the stage for your product by planning out the launch before it begins, while offering the flexibility to adjust to real-world, real-time challenges. We start by establishing what you want to accomplish, how you want your offering to be viewed and who you want to market to, using this information to develop detailed buyer personas and market-optimized product messaging centered around your audience and the key benefits of your product. Through individual brand identities and sub-logos, we can also distinguish your offerings from competitors’ and your existing offers as needed. With press coverage, releases, new messaging and visuals, marketing materials and outreach tactics, we’ll put together a comprehensive product launch plan containing a go-to-market strategy right for your brand and business plans. Through customized analytics, we’ll review every aspect of your launch—including PR metrics that measure brand awareness, email metrics that measure interest and consideration and conversion metrics that measure new clients—to continuously monitor and improve the perception of your new product or service.
Media Planning & Placement
Once the product launch plan is developed, Sagefrog immediately begins readying your launch for the market by doing the behind-the-scenes work. With your product’s visual identity and messaging in place, our team will plan and place media so that it’s prepped for launch day, securing digital and print advertisement space in local and industry publications; offering exclusive press coverage, thought leadership, bylined articles and interviews with your team; and preparing Google AdWords ads to draw in leads once your offering is live. With our media planning and placement, we make your product launch newsworthy in the right circles, leveraging our full suite of PR services to build independent, substantive credibility that builds trust in your product and company.
Marketing Materials & Tactics
Marketing materials and collateral can be both a short-term supplement to your product launch or a long-term addition to your library of marketing content. Sagefrog’s team of content developers and graphic designers can help you make the most of new product messaging and visuals with branded materials that align with your company’s identity and provide prospects with a chance to learn more about your latest offering. Whether they appear online, in the office, at an industry event or in the hands of your sales team, expertly crafted print and digital materials can make their way to leads in the form of brochures, sell sheets, catalogs, stationary or signage. Increase your brand’s exposure and have on-brand materials at the ready to seal the deal with leads, and tap into the ROI of supplemental launch tactics, such as social media programs and email marketing campaigns, to make the most of your exciting launch.