Product Launch

Make a splash as you gain market share.

Your brand has prospered; you’ve built a trusted name. Now it’s time to gain additional market share with a new product or service. In the agency world, we refer to game-changing products as “disruptive innovation” – but to truly rattle the marketplace, you must perfect the product launch.

We know that a successful product launch starts from the top down, beginning with brand architecture. Together, we’ll strategize on the best positioning of your product or service – leveraging your brand’s equity wherever we can. Then, we’ll pull in our agency PR experts to introduce it to the world. We’ll implement strong public relations and email marketing campaigns, print and digital advertising, social media and online marketing tactics – whatever it takes. Of course, we don’t forget to introduce and educate your sales team and personnel to their new best seller. We’ll develop internal communications and sales tools to boost awareness, from the inside out.

  • Customer & Market Research
  • Positioning & Messaging
  • Go-to-Market Strategy
  • Brand Development
  • Media Planning & Placement
  • Marketing Materials & Collateral
  • Copy Development
  • Reporting, Analytics & Optimization