A new year brings fresh opportunities to assess your business and polish its processes to set a course for a more productive future. This fall we collected data from more than 100 marketing and management professionals in various B2B industries, to gain insight on how they’ve utilized (or under-utilized!) marketing. We’ve compiled this data into … Continued
As B2B marketers, we’re always looking for the latest and greatest way to help our clients accelerate their success through integrated marketing. And we’re happy to report that 2017’s most notable tool has arrived. LinkedIn’s InMail service allows companies to reach prospects in an entirely new way by directly messaging LinkedIn members who you’re not … Continued
The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the … Continued
An event that looks seamless and feels effortless is the ultimate barometer of event planning success. Because the truth is – major conferences and tradeshows don’t just require an available date, venue and guest list. Rather, there are robust teams, lists, meetings, endless hours and inevitable stressors that are poured into making an event perfect. … Continued
This article was originally published on Marketing Insider. In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of. Notably online, there are endless marketing … Continued