4 Trending B2B Marketing Strategies (Not Tactics) for 2019

Content originally posted on Marketing Insider Group “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to… Read more

The Gutenberg WordPress Editor for SMBs: What You Need to Know

For several months now, the internet has eagerly awaited the exciting new features and tweaks that come along with Gutenberg, the biggest WordPress appearance change since its inception in 2003. And even with the recent introduction on November 19th of everything included in this facelift, users of the CMS still can’t be sure how it… Read more

How Customer-Centric Marketing Will Shape 2019

It’s been bubbling under the surface for a while now, slowly putting established brands out of business and shifting the expectations of consumers everywhere. You can take a hint from the title, or call on your own experiences as a modern consumer, to surmise that customer-centric marketing is the culprit at play. We can simply… Read more

The 2019 Marketing Mix Report is out, and a clear picture of the current state of B2B marketing has emerged. For twelve years, the report has gathered and presented data from healthcare, technology and business services professionals and provided a comprehensive analysis to help businesses get a sense of B2B marketing’s top trends. This year’s… Read more

Join the Rising Tide of B2B eCommerce for Limitless Growth

We all know what B2C eCommerce looks like. It’s become a dominant force in global shopping thanks to the innovative convenience of young giants like Amazon. Many of us are less familiar, however, with the details of B2B eCommerce, and may not see how the advantages of B2C eCommerce are also applicable in B2B. How… Read more

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