5 B2B Healthcare & Pharmaceutical Conferences to Attend in 2017

When exploring your options for marketing to the healthcare and pharmaceutical industries in 2017, it’s important not to lose focus on the traditional tactics that will increase brand exposure. In fact, Sagefrog’s 2017 B2B Marketing Mix Report found that second to online marketing, tradeshows and events generate the highest ROI for your brand. Attendance at… Read more

How Branding Can Solve Your Biggest Healthcare Marketing Issues

Are you putting a great deal of energy into marketing your B2B healthcare product or service, but getting little in return? The source of your problem might be that your company lacks the brand cohesion needed to unite your value propositions, content and identity throughout your marketing channels. Although B2C is often thought to take… Read more

Google Partners Connect: What B2B Businesses Can Learn from Marketing Measurement

Sagefrog is proud to be a Google Partner that has access to exclusive Google material, events and opportunities. This status allows us to share important insights on the newest marketing tips and trends with our clients and community. We had the chance to join Google’s most recent Partners Connect livestream event on Measurement this week… Read more

4 SEO Hacks Everyone Should Know in 2017

In a digital age when we’re accustomed to things changing overnight, one thing is for certain when it comes to search engine optimization (SEO): there’s no relaxing on the job. More than any other marketing tactic, SEO is growing in popularity and changing its algorithms almost weekly, which makes it a daunting task to tackle…. Read more

The Ultimate Guide for B2B Marketing in 2017

A new year brings fresh opportunities to assess your business and polish its processes to set a course for a more productive future. This fall we collected data from more than 100 marketing and management professionals in various B2B industries, to gain insight on how they’ve utilized (or under-utilized!) marketing. We’ve compiled this data into… Read more

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