There’s more to content marketing than meets the eye. Content marketing is a very popular inbound methodology that attracts and nurtures qualified leads through valuable content and there are several reasons why B2B companies in particular should invest in this dynamic method. Beyond lead generation and nurturing however, creating targeted blogs and other content assets… Read more
As marketers, we know how to adapt our strategies to fit the needs of modern customers. But as marketers of B2B technology and software, we know that adapting is not nearly enough; you need to take the lead in the marketplace. Of course this is easier said than done, but most pioneers of B2B technology… Read more
In our discussions on the basics of content marketing, we talked about how this inbound tactic can be used to generate leads and why B2B companies in particular should jump on the content marketing bandwagon. But something that stumps budding marketers is how content marketing can also be used to nurture newly acquired contacts. The… Read more
You’ve realized all the ways an integrated marketing agency can improve your in-house efforts and now you’ve done the due diligence to evaluate all your options. If your must-have criteria included B2B industry knowledge, broad marketing capabilities, demonstrated results and reliable processes, then it’s likely that Sagefrog has made your short list. You’re on the… Read more
Content marketing is based on the inbound methodology which posits that leads will find your business through relevant, informative content. This marketing method has gained momentum over the years in both the B2C and B2B industries. However, many marketers still struggle to see results because they fail to boost their content marketing campaigns using other… Read more
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