The New Approach to Integrated Marketing: Inbound + ABM

In the past, B2B marketers have used separate inbound and outbound marketing strategies to reach different audiences and achieve goals through specific sets of tactics. Today’s robust…

How to Spend Your Digital Marketing Budget Wisely

Your digital marketing budget can be thought of as the stack of chips you bring to a poker table against all your competitors. If you always show…

2021 B2B Marketing Mix Report Top Takeaways

When it comes to innovation and forecasting new trends, marketers are usually at the forefront. In late 2019, B2B marketers at Sagefrog were predicting the importance of…

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