People are overwhelmed by the onslaught of generic ads presented to them every moment of every day. Even though B2B interactions are “business to business,” human beings are on both ends, making choices and recommendations, asking and answering questions, and exchanging information. As the world continues to become numb to nonstop, impersonal advertisements, B2B marketers… Read more
During our last Google Partner event, both Google executives and Sagefrog certified Google experts discussed the status-quo on the search engine’s capabilities related to B2B search engine marketing and search engine optimization. The event’s discussion detailed the ways people consume media, mobile’s impact on search and information consumption, the role of Google My Business, and… Read more
Technology companies rise and fall in the blink of an eye. Even with the best SaaS services or IT solutions on the market, it can be extremely difficult to cut through the noise and attract the kind of attention you need to truly thrive. One of the most effective ways to gain a foothold in… Read more
Policy and payment changes are two trends predicted to shape the healthcare industry in 2020—but what will be different about how B2B healthcare companies reach their buyers and stakeholders? Two words: digital transformation. The 2020 B2B Marketing Mix Report surveyed B2B healthcare marketers, among others, to understand their top areas of marketing spend for 2020—and… Read more
Are you sitting down? Do you have a pen and paper nearby? Grab it, because we’re telling you exactly what your marketing peers and competitors are planning for next year, and you’ll want to keep tabs. In its thirteenth year, the just-released 2020 B2B Marketing Mix Report surveyed B2B marketers from industries like technology, healthcare,… Read more