A new year marks a fresh start for companies. It’s a time to set new business objectives, marketing goals, and sales KPIs to keep your company relevant,…
It’s been a year. Typically, when we set out to reflect on our accomplishments for the year, our conversations don’t involve a global pandemic, racial justice movement,…
Account-based marketing (ABM) is a strategy that companies have used to gain stronger leads and generate more valuable sales for ages, but modern research and analytics capabilities,…
The 2021 B2B Marketing Mix Report shows that account-based marketing (ABM) is the most popular tactic B2B marketers are adding to their campaigns for next year. While…
The Software as a Service (SaaS) industry has grown substantially over the last few years as more companies continue to enter the market. In fact, Garner estimates…