Each year around this time, people and companies alike reflect on what the year meant to them, whether those takeaways come in the form of challenges and lessons or accomplishments and celebrations. As we reviewed what 2019 meant to Sagefrog, it’s safe to say this was a year worthy of commemoration. From industry accolades and… Read more
Personalization is vital to effective B2B marketing and The 2020 B2B Marketing Mix Report doesn’t show that changing anytime soon. Video capabilities are more accessible than ever before, and allow you to make virtual eye contact with prospects and customers to address their unique needs directly. Some dedicated video services, such as Vidyard, can be… Read more
People are overwhelmed by the onslaught of generic ads presented to them every moment of every day. Even though B2B interactions are “business to business,” human beings are on both ends, making choices and recommendations, asking and answering questions, and exchanging information. As the world continues to become numb to nonstop, impersonal advertisements, B2B marketers… Read more
During our last Google Partner event, both Google executives and Sagefrog certified Google experts discussed the status-quo on the search engine’s capabilities related to B2B search engine marketing and search engine optimization. The event’s discussion detailed the ways people consume media, mobile’s impact on search and information consumption, the role of Google My Business, and… Read more
Technology companies rise and fall in the blink of an eye. Even with the best SaaS services or IT solutions on the market, it can be extremely difficult to cut through the noise and attract the kind of attention you need to truly thrive. One of the most effective ways to gain a foothold in… Read more