There’s much debate on whether it’s optimal to perform marketing in-house or outsource to an agency. For many mid-sized B2B companies, including those in the healthcare sector, it’s often thought that an agency won’t have the subject-matter expertise to carry out effective marketing. On the contrary, there are many marketing agencies that possess niche expertise … Continued
Guest post by Who Is Hosting This The recently popularized adage “content is king” rings true in today’s modern marketing landscape. Quality blog content has the ability to organically build a band of loyal followers through word-of-mouth and digital marketing benefits. But what’s the secret for taking your blog from good to great? Undoubtedly, it’s branding … Continued
At Sagefrog, your success is our passion and the best way to showcase that is through case studies: evidence-based content that features hard metrics and data in black and white. It defines the difference between success and failure – and when the metrics report a nearly 800% increase in leads in just one year, it’s … Continued
If your B2B company doesn’t already make use of it, paid search advertising can seem like an intimidating investment. But the technology of today has made paid search a simple and highly optimized tool to add to your repertoire of search engine marketing (SEM) tactics. Use this blog as a brief guide on the measurable … Continued
Tired of sifting through thousands of sites to find credible B2B healthcare news? Or, are you having trouble finding an out-of-the-box blog that offers new perspectives on budding trends? You’re in luck. As seasoned yet modern marketers, two of our favorite things are B2B healthcare and blogging. With so much content on the Internet, it … Continued