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How to Strategically Brand Your B2B Blog [Infographic]

By: Featured Author

Guest post by Who Is Hosting This

The recently popularized adage “content is king” rings true in today’s modern marketing landscape. Quality blog content has the ability to organically build a band of loyal followers through word-of-mouth and digital marketing benefits. But what’s the secret for taking your blog from good to great?

Undoubtedly, it’s branding – and this infographic explains how it will take your blog to the next level.

First, you need to work your way through a strategic process of defining your company’s brand – this includes its written and verbal identity. Once you’re comfortable with your brand, determine which topics you can become a subject-matter expert on – as well as the tone and personality you’re going to utilize in the content itself. These are your first steps to blog-branding success.

The infographic below provides useful pointers on how to brand your blog’s appearance, remembering that if you want to run a successful blog and generate a large following, you simply can’t afford to ignore the power of branding.

Are you interested in B2B branding or content marketing services? Contact Sagefrog Marketing Group today.