How to Strategically Brand Your B2B Blog [Infographic]

Guest post by Who Is Hosting This

The recently popularized adage “content is king” rings true in today’s modern marketing landscape. Quality blog content has the ability to organically build a band of loyal followers through word-of-mouth and digital marketing benefits. But what’s the secret for taking your blog from good to great?

Undoubtedly, it’s branding – and this infographic explains how it will take your blog to the next level.

First, you need to work your way through a strategic process of defining your company’s brand – this includes its written and verbal identity. Once you’re comfortable with your brand, determine which topics you can become a subject-matter expert on – as well as the tone and personality you’re going to utilize in the content itself. These are your first steps to blog-branding success.

The infographic below provides useful pointers on how to brand your blog’s appearance, remembering that if you want to run a successful blog and generate a large following, you simply can’t afford to ignore the power of branding.

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Are you interested in B2B branding or content marketing services? Contact Sagefrog Marketing Group today.