Guest post by Who Is Hosting This
The recently popularized adage “content is king” rings true in today’s modern marketing landscape. Quality blog content has the ability to organically build a band of loyal followers through word-of-mouth and digital marketing benefits. But what’s the secret for taking your blog from good to great?
Undoubtedly, it’s branding – and this infographic explains how it will take your blog to the next level.
First, you need to work your way through a strategic process of defining your company’s brand – this includes its written and verbal identity. Once you’re comfortable with your brand, determine which topics you can become a subject-matter expert on – as well as the tone and personality you’re going to utilize in the content itself. These are your first steps to blog-branding success.
The infographic below provides useful pointers on how to brand your blog’s appearance, remembering that if you want to run a successful blog and generate a large following, you simply can’t afford to ignore the power of branding.