Have you heard of the Entrepreneurial Operating System® or EOS? It’s a collection of concepts and tools that help entrepreneurs get the most out of their businesses by resolving issues and regaining focus to fuel long-term growth and success. As a B2B marketing agency, Sagefrog believes in and follows the framework of this entrepreneurial system, … Continued
The book, Everybody Writes by Ann Handley is a popular guide for elevating marketing content, writing skills, and general marketing know-how to new levels. Ann offers her witty take on these topics throughout the book and gives tips to help writers improve their craft. In this blog, we’ve highlighted 10 B2B Copywriting Lessons Our Writers … Continued
Building brand trust is a challenge for established B2B companies, and it’s even trickier for newcomers. Many markets are already saturated, competition is intense, and 2020 made trust even more difficult to achieve. As a new B2B brand, it’s important to keep your reputation in mind from the get-go, considering it a significant factor in … Continued
Have you noticed your attention span narrowing in recent years? If you answered yes, you’re not the only person who’s struggling to focus. With content to consume coming at us from all angles, it can be hard to stay engaged for longer than a few minutes at a time. Do you see where I’m going? … Continued
Thanks to Google Analytics, you can learn a lot about your website visitors. How do they find your website? How many of your visitors have visited your site for the first time? What pages do they visit most often? How often do they take action before leaving the website? You can find out all these … Continued