710%
website traffic increase
Commercial Cleaning Corporation
Janitorial & Building Maintenance
Challenge
Commercial Cleaning Corporation is the region’s leading provider of janitorial and building maintenance services that helps create clean, safe workspaces. When the company sought Sagefrog’s support, an outdated website that was poorly structured and styled made attracting prospects—as well as securing new hires—extremely difficult to achieve. The potential clients that did seek out Commercial Cleaning Corporation were not businesses in the company’s desired industry or region.
Solution
Sagefrog re-oriented Commercial Cleaning Corporation’s approach with buyer personas for hospital administrators and superintendents that guided a targeted Google Ads campaign. The campaign was supplemented by a marketing plan that included emails, LinkedIn campaigns and AI-driven pay-per-click advertising. Sagefrog also redesigned the company’s website with intuitive navigation, clear service pages, and an engaging careers page.
339%
increase in organic search leads
10x
return-on-investment (ROI)
31%
increase in revenue from digital
Results
Six months after its launch, website visits through paid search rose by 141%, and visits directed from social surged by 230% as artificial intelligence decreased cost per conversion. In less than a year, Commercial Cleaning Corporation obtained hundreds of qualified leads that turned into valuable new clients. With 20% in revenue growth, the company grew its operation, broke into new markets, and became a leader in its region and industry generating a 10x return-on-investment.
“Sagefrog really helped us gain focus, both for our business strategy and marketing program. Our website and marketing tactics were essentially trying to be everything to everyone, but now, we’re promoting the right cleaning capabilities to the right facilities, at the right time.”
“Sagefrog helped simplify our message and fine-tune our marketing and sales tactics and generated 150 leads and counting! We were long overdue for this facelift and modern marketing program, and we’re confident Sagefrog was the right choice for us.”
