Commercial Cleaning Corporation Case Study

CHALLENGE

Commercial Cleaning Corporation is the region’s leading provider of janitorial services, creating clean, safe workspaces. When the client sought Sagefrog’s support, an outdated, poorly structured and styled website made attracting prospects, as well as securing new hires, difficult. The prospects that did seek out Commercial Cleaning Corporation were not businesses in the Company’s desired industry or region.

SOLUTION

Sagefrog re-oriented CCC’s approach with buyer personas for hospital administrators and superintendents that guided a targeted AdWords campaign. We supplemented the campaign with a marketing plan that included emails, LinkedIn campaigns and Artificial Intelligence-driven pay-per-click advertising. Sagefrog also re-designed the CCC website with intuitive navigation, clear service pages and a careers page.

RESULT

Six months after its launch, website visits through paid search rose by 140.76%, and visits directed from social surged by 230.23%, as artificial intelligence decreased cost per conversion. In less than a year, CCC’s 500 leads, including 50 MQLs and 23 SQLs, turned into 12+ new clients. With 20% in revenue growth, CCC grew its operation, broke into new markets and became a leader in its region and industry.

“Sagefrog really helped us gain focus, both for our business strategy and marketing program. Our website and marketing tactics were essentially trying to be everything to everyone, but now, we’re promoting the right cleaning capabilities to the right facilities, at the right time. Sagefrog helped simplify our message and fine-tune our marketing and sales tactics and generated 150 leads and counting! We were long overdue for this facelift and modern marketing program, and we’re confident Sagefrog was the right choice for us.”