In the world of professional marketers and B2B blogging, there are more resources than you could ever read in an entire career. It can be a challenge to know which ones are worth following and reading. That’s why we’ve rounded up our very favorite B2B marketing blogs for you to bookmark and use as needed.
These are our favorite B2B blogs, each distinguished by their specific type of marketing expertise.
When you’re creating a B2B marketing plan, it’s important that the best practices you rely on are specific to the type of marketing you’re using; reading about email marketing won’t give you the best advice if you’re planning an account-based marketing campaign, for example.
Check out our favorite B2B blogs and resources below—happy reading!
HubSpot wrote the class on inbound marketing—literally. B2B inbound marketing is a strategy focused on attracting leads through company-created content. It helps customers come to you, saving your company from the effort of going to them via more traditional approaches that can sometimes prove ineffective.
As a marketing integration software platform, HubSpot can integrate with sales and CRM software to help nurture leads along the buyer’s journey. And through the HubSpot blog, you can learn some of the top B2B marketing tips without even having to take the free HubSpot Academy course on the topic.
Need a little help with your SEO strategy? The Ahrefs blog is a great resource for expanding your SEO and marketing knowledge. Topics include important marketing SEO considerations like using keywords and data to maximize how many potential leaders are seeing your website and content.
In addition to the blog, Ahrefs also has five core tools for SEO marketing that include a website optimization audit, competitor analysis, keyword identifier, industry content comparison, and rank tracker.
When you’re using an account-based marketing (ABM) strategy, you’re targeting a small but specific audience. That audience is limited to the key business stakeholders who will be deciding to purchase your product or service, and since ABM relies on limiting your marketing efforts to executives, it’s even more important that you plan wisely. Reading the RollWorks blog should help.
RollWorks is a platform that runs ABM programs for B2B companies. It supports several aspects of ABM, including the identification of targets, methods of engaging with them, and ways to measure success after a campaign.
4. Marketing Insider Group
For content marketing, you want to make sure the content you’re producing is drawing in leads and clients. Everything you publish, from blogs to social posts to whitepapers, should appeal to your buyer personas and target market.
Marketing Insider Group’s blog is tailored to maximizing your content marketing success. From writing and promoting content for you to offering strategy services and courses, Marketing Insider Group covers all things in the content marketing sphere. P.S. keep any eye out for Sagefrog’s guest blogs throughout their site.
Search engine marketing (SEM) is all about increasing visibility to your website using digital advertising tactics. These digital tactics span other types of marketing to provide data and insights that allow companies to make advertising decisions based on the information they have about their audience’s engagement with their website and content.
For that to work, you need measurable results—that’s where SEMrush comes in, offering the tools to track your digital analytics from their platform. The SEMrush blog is dedicated to SEM best practices, including tips on SEO, content marketing, social media marketing, and more.
The first thing your audience sees when you use email marketing is the subject line of your message. That’s why you’ll want to make sure your subject line—as well as the email body within—are both effective.
SubjectLine.com is a website where you can test a subject line you’re considering and get specific advice from the experts about how to improve it and what aspects might be holding it back. And for general email marketing advice, the SubjectLine.com blog pools articles from industry websites to offer best practices that will help you boost your email success rates.
Integrated marketing helps teams create a more cohesive brand experience across channels by integrating multiple tactics for optimal ROI. It’s the controlled combination of both outbound and inbound—the old and the new—to accelerate marketing success.
For all things B2B integrated marketing, we’re partial to our Sagefrog blog. (Okay, maybe we’re a little biased.) But if we may humbly make our case: We work in all areas of B2B marketing, and our integrated marketing program strategy helps clients consistently deliver their message.
We use our marketing expertise, proven integrated marketing framework, and business acumen to accelerate our clients’ success. And our blog is a good resource for clients looking to unify their company and position their products and services competitively with our brand strategy, brand identity, and brand launch services.
Now that you have these great B2B marketing resources, what’s next? Once you’ve clicked through them and saved the ones you want, you should be able to use the valuable information within to help your marketing strategies going forward. Depending on the type of marketing you’re prioritizing for a campaign—whether that’s content marketing, email marketing, ABM, etc.—you can use these resources to tailor your plans using the tips and best practices for each specialty type of marketing. And when in doubt, you can always reach out to the marketing pros for a little extra help.
Sagefrog is here to be a B2B marketing resource for you, whether that’s through our blog or our services. Our product launch and public relations services build brands, while our content marketing and social media services enable you to become and remain a thought leader in your industry. Get in touch with us today to learn more.