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B2B Blogging: The Benefits of Blogging for Business

By: Andrea Panno

B2B blogging has become a necessary marketing strategy amid the ever-evolving age of digital marketing. B2B blogging can bring your company’s industry authority and marketing reach to the next level, strategically placing you ahead of the competition. Helpful, engaging, and informational blog content housed on your website has been proven to largely influence customer behavior.

While these are all selling features to start blogging, some people remain skeptical about whether or not the benefits of B2B blogging are worth the time and resource investment. The answer is always yes.

In this blog, we’ll dive into all of the reasons why “yes” is always the answer, discussing why you should start a blog for your business, what the common uses for blogs are, and even how to start blogging for your business. Keep reading to explore the proven benefits of B2B blogging.

Why Blog for Your Business?

A blog can separate your company from competitors who don’t have a blog. Having information ready and accessible for your potential customers accelerates the buyer’s journey, especially in the awareness and consideration stages when prospects are seeking educational content on specific B2B solutions.

Many businesses put off starting a blog because of the time investment. This is valid, but there are ways to expedite blog writing. For example, you can repurpose existing content into new or fresh topics, outsource blog creation to an agency team (like us!), or set up a rotation schedule for employees to contribute their expertise each month. Figuring out the most efficient blogging execution strategy for your B2B business is a critical step in yielding invaluable leads and ROI for your business.

Beyond gaining leads, your business has multitudes to earn from the benefits of B2B blogging.

Here are some examples of what you could expect after you’ve started consistently blogging for your business.

  • Driving More Web Traffic to Your Website
  • Boosting Your SEO Ranking
  • Growing Your Social Following
  • Establishing Thought Leadership
  • Increasing Your Brand Awareness
  • Building Customer Trust

You’ll attract more leads from these benefits as your business’ presence matures in the digital space.

Common Uses of Blogs

The subject matter of your blog can be as granular or expansive as you desire. Of course, the more areas your blog covers, the better. This will give you the advantage of reaching more potential customers, depending on how your business meets their needs. A good rule of thumb for blogging is always to offer the reader value or solutions. Blogs are a vital component of the awareness stage, presenting informational and educational content that puts your business into a potential customer’s mind. Awareness stage content should focus on solutions, utility, and value.

In awareness and consideration-stage blogs, you should be providing the following information:

  • Industry trends, forecasts, and best practices
  • What pain points a solution like yours can solve
  • Reasons to switch from their current solutions
  • What to expect from a solution like yours
  • And, very subtly, why your company is the best choice

These are some starting points to consider when gathering content for your blogs. Staying within these general topics offers potential customers a valuable range and can boost your web traffic.1

How to Start Blogging for Your Business

Now that we’ve established common uses for blogs, we can discuss how to get started. In addition to the blog prompts provided above, your first blogs should also be used to clarify essential information about your business.

You want to share who or what industries you serve, what products or services you offer, when you operate, and in what timeframe is turnaround possible. For example, custom B2B products vs. B2B services have different timeline expectations. Where does your business take place: do you have a brick-and-mortar, are you accessible online, or both?

Arguably, the most important is your ‘why.’ The ‘why’ of your business can determine a decision for a potential customer; we’re talking values. Your business’ values speak to how your company operates, what your brand believes in, what inspired your company’s founding and gives an idea of what a business relationship might be like. Blogging about your ‘why’ allows you to attract customers with similar values, ideally bringing in leads that’ll be positive and lasting business relationships.

Blogging for your business is a practice that gains credibility over time. Once a few posts are published, you’re actively building a catalog of information regarding what your areas of expertise are and what your business has to offer.

With this knowledge of blogs, you have the tools to get started. The earlier you start, the sooner you’ll reap the benefits of blogging for business.

Blog Resources

Need some extra support with starting your blog? Sagefrog has the resources to help.

go-to b2b blog format ideas

content marketing vs thought leadership

become a knowledgeable b2b marketer

Accelerate Your Success With Our B2B Blogging Services

Need help getting started with B2B blogging? Start your blog with the content experts at Sagefrog. We’ll use our B2B blogging expertise to increase your web, SEO, and social presence, establish thought leadership, increase brand awareness, build customer trust, and generate qualified leads.

Take the lead with Sagefrog. We’ve worked with hundreds of B2B healthcare, technology, industrial and business services companies, giving us a comprehensive understanding of what makes B2B blogging successful.