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b2b email marketing services

b2b email marketing agency

There’s arguably nothing more important than an email marketing strategy for B2B. From buyer persona research, list development, and email verification to copy, design, and code, our B2B email marketing services help convert prospects into purchasers and first-time buyers into loyal customers. As a full-service B2B email marketing agency, we ensure no stone is left unturned through strategic A/B testing, reporting, automation, and optimization.

  • promotional

    To spotlight products and services, make special announcements, and send new blogs or content, your B2B email marketing strategy is among the most effective ways to connect with leads and endorse your brand.

  • newsletters

    Since employees and customers check emails at least once a day (but probably way more), there’s no better method to share news than a periodical report containing updates and activities sent via email.

  • drip campaigns

    Send a collection of strategic emails to targeted audiences on a set timeline and based on actions they take within the emails. This will help move prospects along your sales funnel in a personalized and targeted way.

  • lead nurturing

    While prospects may not be ready to buy just yet, lead nurturing reinforces relationships with stakeholders and influencers by developing content that secures your position as an industry thought leader and reference.

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2023-05-24 08:10:32 BY William Dolan

The tech sector has been growing at a phenomenal rate for decades, but the COVID-19 pandemic ignited a boom in innovation and opportunity—especially among productivity and business software—not seen in some time. This momentum brought fierce competition among developers hoping to capitalize on the most efficient and cost-effective solutions to help businesses and consumers navigate … Continued

2023-05-17 08:00:55 BY William Dolan

Are you a trade show rookie stepping onto the field of exhibitions for the first time? Planning your exhibit presence and tackling the logistics can feel as daunting as navigating a maze without a map. However, overcoming common trade show challenges can invigorate your brand and create unique opportunities to connect face-to-face with customers and … Continued

2023-05-10 08:00:18 BY Alyssa Dannaker

Did you know that word-of-mouth is directly responsible for 90% of all purchases?1 Consulting friends, family, and others online before buying is something most of us do before making a purchase. So how can B2B companies utilize referral marketing to take advantage of this buyer power paradigm? The best way to encourage customers to recommend … Continued

2023-05-03 08:00:39 BY Sarah Gibson

These tips were originally generated using a list of takeaways from Steve Krug’s book, “Don’t Make Me Think,” and repurposed into a guide marketing writers and designers can use based on the same ideas. Web usability is crucial for a myriad of reasons, including—but not limited to—increasing sales for marketers, improving inclusivity for users, and … Continued

2023-04-26 08:00:45 BY Sarah Gibson

The day web analytics professionals have anticipated is almost upon us: on July 1, 2023, Universal Analytics (UA) will no longer report data. Going forward, Google Analytics 4 (GA4) will be your new tool for storing and collecting data. So, what does this mean for you? If you use UA and haven’t yet switched over, … Continued