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B2B Brand Identity Agency

B2B Brand Identity Elements

Your visual brand identity is the first impression to potential customers. Ensure your company looks and feels like a company that other companies want to do business with a professoinal brand identity system from Sagefrog.

  • Our Process

    In saturated B2B markets, you can’t underestimate the power of a professional visual identity system. Our award-winning designers can start from scratch or work with where you’re at to develop a visual identity system that reflects the best of your brand. We take time to understand your market, your preferences, and your past to jumpstart the creative process—presenting you with inspired concepts that are effective across all channels.

  • Logos

    Your logo is your brand’s seal, stamp, and first impression in the marketplace. For corporate brands, sub-brands, or divisions, we develop memorable logos that combine strategy and symbolism and land with your market at brand launch.

  • Color Palettes

    Solidify a color palette that evokes emotion and inspires action from your audience. We take the art and science of color seriously, carefully curating palettes that align with your industry’s expectations while standing out from the rest.

  • Typography

    Show your audience that you care about the details and don’t cut corners with professionally-chosen typography for your brand. We’ll select and leverage typography that fits your brand strategy for a distinct and cohesive touch.

  • Imagery, Graphics & Iconography

    Give your brand a distinct look with custom imagery, graphics, and iconography that tie elements of your brand identity together. In markets riddled with stock images, a thoughtful approach is more powerful than you think.

Are You Ready to Leap Ahead?

FULL-SERVICE B2B MARKETING AGENCY

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Your Tools

A team of modern marketers.

Stacked platforms & partnerships.

Results-driven proven processes.

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blog and resources

Knowledge Sharing is a Beautiful Thing

We’re lifelong learners who love sharing what we know to be true.

2025-04-25 13:03:10 BY Blair Kaplan

From tariffs to federal incentives, policy shifts are moving markets in real time, and government-driven priorities are increasingly influencing B2B buying decisions. Economic policy is reshaping the way businesses innovate, compete, and grow. With tariffs, federal investments, and regulatory changes increasingly front-and-center, B2B companies can’t afford to treat these developments as mere inconveniences. Instead, consider … Continued

2025-04-22 08:34:36 BY Ed Carr

When people hear the term pharmaceutical branding, they often think of consumer ads or direct-to-patient marketing. But branding in the B2B pharmaceutical world plays a very different role. Companies like CDMOs, CROs, and biotech service providers compete in a complex, trust-driven environment where compliance is a must, scientific credibility is the baseline, and differentiation is … Continued

2025-04-15 15:18:23 BY Ed Carr

Marketing and sales should be two halves of a single engine but frequently operate on separate tracks. While both teams aim to drive growth, how they define success, measure performance, and communicate with each other can look completely different. That disconnect creates internal tension and directly impacts your bottom line. Recent research from Marketing Week … Continued

2025-03-28 12:49:41 BY Corinne Sinesi

As the weather warms and flowers bloom, it’s the perfect time to “spring clean” your B2B marketing plan. Q2 offers a natural opportunity to refresh your strategy and shake off any Q1 stagnation. But this isn’t just a poetic metaphor—Q2 is a critical checkpoint. With three quarters left, timely adjustments can significantly impact your year-end … Continued

2025-03-13 09:44:30 BY Ed Carr

In an industry traditionally driven by function over form, manufacturers often overlook branding as a crucial part of their business. However, today’s market demands more. With shifting buyer behaviors, increasing competition, and rapid digital transformation, a well-defined brand is no longer optional. Key decision makers now expect more than just a supplier; they seek a … Continued