Skip to content

View this Resource

"*" indicates required fields

Message Consent

Boost your B2B knowledge! Subscribe to our blog for fresh marketing tips and tactics.


B2B Demand Generation Services

Demand Generation Marketing Agency

Attracting quality leads through demand generation marketing is crucial for B2B success. Our systematic approach involves blending marketing and sales tactics to engage and guide potential customers through the buyer’s journey, from awareness to conversion. We educate the market, raise awareness, and position your offerings as the optimal solution.

Our B2B Demand Generation Services

  • Strategic Positioning & Campaign Planning

    We meticulously analyze your ideal customer profile, understanding their unique needs and challenges to position your products or services as the ultimate solution. Continuously monitoring competitors allows us to identify distinctive selling points to generate demand.

  • Precise Digital & Account-Based Marketing

    We build targeted contact and account lists and execute demand-generation campaigns, utilizing SEM and LinkedIn ads focused on account-based marketing. Aligned content and lead capture forms optimize outreach efforts, ensuring maximum impact.

  • Brand Messaging & Buyer Personas

    Crafting detailed buyer personas that mirror stakeholder needs and challenges, we position your offerings as solutions to real-world problems. Through evergreen content, targeted messaging, and multi-platform advertising, we ensure your brand resonates.

  • Effective Email & Content Marketing

    Personalized emails featuring valuable content such as blogs, case studies, and exclusive offers nurture leads effectively. We provide sales support through practical collateral and continuously refine strategies for lead conversion.

Our 5-Step Proven Process

At Sagefrog, our comprehensive demand-generation marketing approach draws from years of industry expertise, crafting a process designed to drive marketing-qualified leads.

Step 1 – Crafting Buyer Personas

We develop detailed buyer personas outlining stakeholder pain points and needs, enabling us to shape targeted demand generation messaging for maximum resonance.

Step 2 – Establishing Awareness

We position your solutions as definitive responses to industry challenges, leveraging evergreen content and persona-specific messaging to drive awareness.

Step 3 – Curating Contacts & Accounts

Drawing insights from our awareness initiatives, we curate highly targeted contact and account lists leveraging premium tools like LeadLander and ZoomInfo, ensuring effective outreach.

Step 4 – Generating Leads

Our tailored demand-gen campaigns captivate potential leads by strategically employing SEM and LinkedIn Sponsored Content, enhanced by Account-Based Marketing (ABM) tactics.

Step 5 – Nurturing Prospects

We engage prospects through personalized email campaigns, offer valuable insights right to their inbox and guiding them seamlessly through the buyer’s journey.

Step 6 – Empowering Sales

By providing practical tools and fostering close collaboration with sales teams, we ensure nurtured leads transition smoothly into satisfied customers.

Are You Ready to Leap Ahead?


Our Tools Are
Your Tools

A team of modern marketers.

Stacked platforms & partnerships.

Results-driven proven processes.

get started

blog and resources

We Love Sharing Our Knowledge

We’re committed to continuous learning to bring you the latest B2B marketing trends.

2024-07-12 12:50:08 BY Andrea Panno

Is your brand structure in disarray? Has rapid growth left you with a fragmented brand architecture? Are your prospects confused about your brand’s identity? You’re not alone—brand architecture issues are common for companies that have expanded quickly or repositioned multiple times. A strong and cohesive brand architecture is essential in today’s competitive business landscape. As … Continued

2024-06-19 09:00:51 BY Jack Clark

As businesses strive to engage with consumers, it’s crucial to recognize and address the diverse backgrounds and experiences of the audience. Effective modern marketing goes beyond reaching a broad audience—it’s about connecting with individuals on a deeper, more inclusive level.  Inclusive marketing broadens your reach and fosters a sense of belonging among all consumers. This … Continued

2024-05-22 09:22:03 BY Jack Clark

Burnout isn’t just a buzzword—it’s a real challenge marketers face as they strive to keep up with constant demands and evolving markets. As summer approaches, the lure of sunny days might make the office or home office feel even more constrained, exacerbating feelings of fatigue and stress. This blog explores practical strategies to combat B2B … Continued

2024-05-14 16:52:57 BY Jack Clark

LinkedIn, known for its professional networking capabilities, offers powerful tools tailored for B2B marketers focused on lead generation. By combining the precision targeting capabilities of LinkedIn ads with the strategic focus of Account-Based Marketing (ABM), companies can significantly enhance their marketing effectiveness. Learn how to leverage these tools to optimize your LinkedIn B2B lead generation … Continued

2024-04-23 04:22:19 BY Alyssa Dannaker

HubSpot is one of the most trusted resources for all things inbound—and for good reason. The brand offers intuitive, user-friendly software and advocates a forward-thinking approach to sales, marketing, and service alignment. HubSpot consistently brings innovative ideas to the table that help businesses keep up with trends and stay competitive as audience needs evolve. And … Continued