Pharma brands must be especially careful when creating content for social media due to regulations set in place by the FDA. For example, if they make a wrong call on something that they do, the FDA can come out and say that the brand is promoting a product in a way that is off label. … Continued
Content marketers have an uphill battle when it comes to creating new and innovative content. Here are 9 tips to becoming a successful content marketer in no time: Stay Current – Be on top of the latest developments in the industry. Embrace Consistency – Set a schedule and stick to it. If you have a … Continued
When pondering the meaning of Return on Investment (ROI), most consider it in financial terms. However, for Public Relations, ROI tends to be less monetary and instead built around delivering similar value, with both awareness and consumer relationships. Measuring the ROI of Public Relations has made leaps and bounds from the times when the only … Continued
Being a great public relations professional is no easy feat. Those that are truly talented have cultivated specific qualities that set them apart from the average “PR pro.” Below are 5 characteristics that every PR professional needs to develop in order to succeed and deliver at a level above the rest. Strong communicator and connection … Continued
Your website homepage has it tough. It must capture a viewer’s attention, address and answer their questions, and clearly direct them to the next appropriate page on your site – while at the same time look fresh, modern and smart. Did we mention that it must accomplish all of this in an extremely short period … Continued