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9 Ways to Become a Successful Content Marketer

By: Sagefrog

Content marketers have an uphill battle when it comes to creating new and innovative content. Here are 9 tips to becoming a successful content marketer in no time:

  1. Stay Current – Be on top of the latest developments in the industry.
  2. Embrace Consistency – Set a schedule and stick to it. If you have a blog, plan out content for the month and schedule your posts to go out at peak times. Be sure to stay true to your brand’s tone of voice and messaging as well.
  3. Diversify your Content – Use multiple “touch-points” to connect with your audience across various social platforms.
  4. Re-purpose – It’s not easy to constantly be creating new, high-quality content. However, by repurposing content from a case study into an e-book, to blog post, to an infographic, to tweet you can make a little bit of high-quality content go a long way.
  5. Plan Ahead – Develop a content calendar to help you plan for the month(s) ahead and keep you from scrambling to find a topic at the last minute.
  6. Utilize the Right Tools – Finding the right tools is key to becoming a successful content marketer. Spend some time researching tools that will help you and your team come up with new ideas, capture and share ideas, monitor your social presence and analyze content metrics.
  7. Leverage the Right Networks – Use the social networks that make the most sense for your brand. If you have a plethora of visual content, sites like Pinterest and Tumblr are great platforms to feature your content.
  8. Embrace Visual Content – This makes your content more engaging and will help your brand stand out against all the other noise.
  9. Track Results – It is important to understand what content is well received by your target market and what content is not. This way you can start to create content that is a hit each and every time.

For content marketing, online marketing and all other full-service integrated marketing, please contact Sagefrog Marketing Group.