As B2B marketers know, lead nurturing is all about directing potential clients through the sales cycle until the buy. Determining qualified leads and converting them into clients is essential to success. There is potential to optimize your lead nurturing campaigns, through developing more relevant marketing tactics to reach your leads more effectively. Review these tips … Continued
Looking to drive more traffic to your website? Below are 7 tips you can easily implement to help you achieve your traffic goals. 1. Answer Questions Social media gives you the ability to find relevant conversations and be a part of them. Start engaging to build your credibility and get noticed. 2. Create Content Create … Continued
In marketing, there is no one singular tactic that will help you achieve huge results. Instead, you must look to integrating various marketing tactics to push your key messaging across all marketing channels. Integrated marketing is when all of your marketing channels are working together to deliver a powerful and consistent message and when implemented … Continued
Here are 27 tips to help you optimize your pre-event marketing campaign: The Event Page or Website Create a compelling description that clearly states the topic, time, place as well as specific benefits for each type of attendee Include a bio and picture of the speaker Add an image and/or event-related videos Have a prominent … Continued
If you are looking to grow your business and expand into new markets, you need a full-service integrated marketing initiative. Here are the top three things that are holding your marketing efforts back and how to change them: Using the same tactics year after year.Choosing the right mix of marketing activities is crucial if you … Continued