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Nurturing Leads Into New Clients

By: Sagefrog

As B2B marketers know, lead nurturing is all about directing potential clients through the sales cycle until the buy. Determining qualified leads and converting them into clients is essential to success.

There is potential to optimize your lead nurturing campaigns, through developing more relevant marketing tactics to reach your leads more effectively.

Review these tips below to make the most out of your lead nurturing cycle:

  1. Make your campaign goals SMART
    • Specific: simple
    • Measurable: manageable
    • Attainable: achievable
    • Relevant: results-oriented
    • Timely: time-oriented
  2. Target campaigns to persona
  3. Target campaigns to buying stage
  4. Time your campaigns appropriately

Sagefrog Marketing Group is a full-service, integrated marketing, branding, interactive, public relations and advertising agency. Visit us online at or call 215-230-9024.