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7 Ways to Improve Traffic on Your Website

By: Sagefrog

Looking to drive more traffic to your website?

Below are 7 tips you can easily implement to help you achieve your traffic goals.

1. Answer Questions

Social media gives you the ability to find relevant conversations and be a part of them. Start engaging to build your credibility and get noticed.

2. Create Content

Create a blog and get writing. Use your social channels to share your content and direct readers back to your website. If you have multiple services, write a blog post about each one and link back to the specific page on your site. You also want to create visual content such as videos, images, and infographics because they have a higher engagement rate than just text.

3. Use Social Sharing Buttons

You want to make it as easy as possible for others to share your content. Setting up social sharing buttons on your site will help encourage people to share the content you’ve created with their networks.

4. Distribute Press Releases

Do you have a new service, employee or are you hosting/attending an important event? Get the word out, especially to your hyperlocal markets as they are more likely to pick it up.

5. Advertise Locally

Targeting advertising is essential. Make your company a staple to the local community.

6. Create a Newsletter

Produce a newsletter each month or quarter and distribute it to your list. Make sure your content is engaging and relevant to those that you are distributing it to.

7. SEO

Set up a Google Ads account and use that information to optimize your website so it delivers the content that both your prospects and the search engines want to see. Don’t just stuff keywords into your website text either because Google will notice and that won’t be good for your site’s position.

For SEO, content marketing and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024.