A great website provides relevant and useful information to your customers, but customers want more than just a great website, they also want to engage and connect with your company. So how can you generate and maintain a dialogue with your customers in a way that feels organic and compliments the content on your website? … Continued
It is hard to not get caught up in the excitement of the 2014 World Cup hosted in Brazil. Every four years, the top football teams in the world come together to battle it out for a chance to be the champions of the world. Below are 5 lessons every marketer can learn from the … Continued
A B2B branding study found that strong brands excel in strategy, consistency and delivery, and successfully generate impact across B2B stakeholders groups such as employees, B2B customers, end customers, suppliers, etc. But what makes a brand strong in the eyes of its customers? To customers a strong brand: Cares about honest and open dialogue with … Continued
There are millions of online users and for companies, it can be difficult to connect with the users that will are quality leads and ultimately become customers. Companies must determine who their target online audience is, what information is most valuable to them, and where they spend the majority of their online time. This way, … Continued
According to ExactTarget, email is the top channel for delivering marketing messages and that 77% of consumers prefer to receive permission-based marketing communications via email. So, how do you get new subscribers to opt-in in order to build a quality email list? Sometimes being flashy works – Did you know that an average pop up … Continued