A good marketing plan is a crucial element to successful B2B marketing strategy. This plan serves as a blueprint for executing all marketing and sales strategies and tactics throughout the year. Below are 4 benefits to creating a marketing plan. Direction – Often times, goals are not explicitly clear and each employee may have a … Continued
Social media is a fantastic way to share content, provide company updates and engage with your customers. However, the quick and easy nature of posting to social media has resulted in major social media slip-ups! (We are sure you have a list of those inappropriate, ill-timed and unfortunate posts running through your head right now!) … Continued
Many companies believe that when developing a website, it is necessary to include as much information as possible to stand out from their competitors. The key to a successful website, however, is to make the experience easy and intuitive for your customers to use. In this case – for your patients, less is more. For … Continued
Email subject lines are one of, if not the most important part of an email. As email use continues to soar, it is critical to ensure that your company’s email subject lines stand out from the rest. So, what makes for a compelling subject line anyway? Check out these five email marketing tips to help … Continued
For software and technology companies that offer a complex service or product, marketing can often pose a challenge. In many cases, the challenge can be caused by the perceived need to be creative, or by a technical person attempting to lead the marketing efforts. While creativity and input is good, it is important to remember … Continued