The nature of search is constantly evolving. For businesses and marketers alike, this means that they must keep trends and future developments in mind when developing a digital paid advertising campaign. Intuitive search, together with the influence of mobile, is about finding ways to better predict our next moves and suggest solutions before we can … Continued
The fourth quarter poses many sales opportunities for B2B and B2C companies with the culmination of Black Friday, Small Business Saturday and Cyber Monday. Set yourself up for a successful years-end by getting a jump start on your marketing and email promotions for November sales opportunities. Prepare your holiday marketing calendar in advance to craft … Continued
Developing an effective marketing plan requires time and expertise. To help you get started, we have outlined the foundations to marketing planning success, including: Executive Summary Marketing Situation Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Programs Projected Profit-and-Loss Statement Marketing Analytics Follow the link below to read more about the eight elements that comprise … Continued
As your B2B company starts planning for the year ahead, consider the foundation of your 2015 marketing strategy to stay ahead of your competitors. Reach your target audience in the right place and at the right time with carefully crafted messages, by implementing these five emerging marketing trends. 1. Micro-Targeting This year is the time … Continued
There was a lot to learn at the “Build Your Business with Google and Sagefrog” event last week, hosted by Sagefrog and led by Google executives via live telecast. One of the topics, Advertise Your Business Online, was led by Google Adwords Evangelist, Fred Vallaeys. The presentation covered key considerations and benefits of paid search … Continued