A Call-to-action (CTA) is the single most important attention grabber in the world of online marketing. A CTA is an instruction to your audience that is intended to elicit an immediate response, for example, “Call now,” “Click here for more,” or “Visit today”. While CTAs may seem straightforward, you’re not the only one creating them, … Continued
Online marketing has quickly made SEO (Search Engine Optimization) a priority for many businesses looking to improve search rankings, increase website traffic, and ultimately generate leads. However, not many people realize that content directly impacts just how successful their SEO will be. According to Todd Lebo*, partner and CMO of Ascend2, “Creating relevant content is … Continued
When planning an email campaign, there are a lot of different factors to consider such as audience, email design, layout and copy. Often times within this planning process, the single most important factor is overlooked: the best time to send your email campaign. Timing is everything, and we’re not just referring to morning, afternoon, or … Continued
We’ve narrowed it down from the top 50 most trusted brands in America to the top 10 – but what makes these brands rise above the rest? More importantly, how can your business benefit from these success stories? In our new eBook, you’ll discover what traits make brands trustworthy, and how this trust among their … Continued
The design of your emails is equally as important as the content in your email itself – but we’re not just talking about pictures and graphics. With people accessing emails across multiple platforms and devices, particularly mobile devices, the layout and responsiveness of your email plays a vital role. Various studies show that people who … Continued