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Content: The King of SEO

By: Andrea Panno

Online marketing has quickly made SEO (Search Engine Optimization) a priority for many businesses looking to improve search rankings, increase website traffic, and ultimately generate leads. However, not many people realize that content directly impacts just how successful their SEO will be. According to Todd Lebo*, partner and CMO of Ascend2, “Creating relevant content is not only the most effective tactic used for SEO purposes, it’s also one of the most difficult to execute.”

Content marketing isn’t always directly linked to SEO, and for that reason, many businesses fall short in this category, which ultimately hurts their search rankings. Because content marketing takes time to build and become successful, it’s often overlooked. People like to see immediate results, and search engine rankings are able to provide them with that. While an increase in search engine rankings is great, it’s your content that will ultimately sustain these rankings over time.

But how can you be sure that the content you’re developing is helping you reach your SEO goal?

One of the most important elements in this process is QUALITY, not QUANTITY. Many people think that the more you post, the better. However, it’s better to share meaningful content every once in a while rather than something insignificant every day. Ensuring your content is relevant to the type of traffic you want to drive to your website is vital; you want these visitors to keep coming back! Don’t overdo it here though – you want your content to be searchable, but not to a point where you’re forcing in keywords or topics just so your content is seen.

Another content tip is to make sure you’re staying up-to-date with the changing search engine processes for all different types of devices and tailoring your content accordingly. If you’re unaware of what’s new or up-and-coming, your content may be stuck in the past… And who wants to read that?

While developing relevant content for your target audience can seem tedious and difficult, it’s vital for your long-term SEO success – be patient with your content and you’ll thank yourself later!

For SEO, website optimization, online marketing and other integrated marketing services, please contact Sagefrog Marketing Group.