If you’re an in-house marketing executive strapped for time and tasked with increasing marketing qualified leads (MQLs), it’s important that the marketing programs you initiate actually deliver the goods. Two of the most popular lead-generation channels today include digital and content marketing – where performance is highly contingent on the accompanying landing pages. A landing … Continued
It’s finally here! HubSpot’s much-anticipated State of Inbound 2017 is now available to the public and it echoes the sentiments of the B2C and B2B inbound communities through data on top marketing and sales trends and challenges. With responses from more than 6,000 industry professionals, the State of Inbound report demonstrates that more and more … Continued
B2C companies have always been quick to experiment with the latest advertising trends and therefore make up the largest group of businesses participating in the mobile-first revolution. Big B2C players put a great deal of effort toward optimizing their websites and ads for mobile, expanding their mobile social reach and adapting their products for mobile … Continued
A truly effective content marketing campaign involves copywriting, creative design, digital promotion and sometimes other outbound elements like email marketing. But as you develop a strategy that makes use of all these components, you need to decide what content offers will guide leads through the stages of their Buyer’s Journey. Below are some quick tips … Continued
Doylestown, PA – April 24, 2017 – Sagefrog Marketing Group (Sagefrog), a top ranked B2B marketing agency with specialties in healthcare, technology and business services, today announced that its CEO and Co-founder, Mark Schmukler, has graduated from the Goldman Sachs 10,000 Small Businesses scholarship program (10KSB Cohort 12). Designed to create jobs and grow the … Continued