Does your B2B company fully recognize the power of referrals in driving new business? Many marketers still overlook the smart marketing tactics that encourage referrals, assuming current clients will do the legwork of recommending your business to others automatically and on their own. Making this assumption is a bad move for the modern B2B company … Continued
There’s more to content marketing than meets the eye. Content marketing is a very popular inbound methodology that attracts and nurtures qualified leads through valuable content and there are several reasons why B2B companies in particular should invest in this dynamic method. Beyond lead generation and nurturing however, creating targeted blogs and other content assets … Continued
As marketers, we know how to adapt our strategies to fit the needs of modern customers. But as marketers of B2B technology and software, we know that adapting is not nearly enough; you need to take the lead in the marketplace. Of course this is easier said than done, but most pioneers of B2B technology … Continued
In our discussions on the basics of content marketing, we talked about how this inbound tactic can be used to generate leads and why B2B companies, in particular, should jump on the content marketing bandwagon. But something that stumps budding marketers is how content marketing can also be used to nurture newly acquired contacts. The … Continued
Content marketing is based on the inbound methodology which posits that leads will find your business through relevant, informative content. This marketing method has gained momentum over the years in both the B2C and B2B industries. However, many marketers still struggle to see results because they fail to boost their content marketing campaigns using other … Continued