As marketers, we know how to adapt our strategies to fit the needs of modern customers. But as marketers of B2B technology and software, we know that adapting is not nearly enough; you need to take the lead in the marketplace.
Of course this is easier said than done, but most pioneers of B2B technology have one thing in common: passion. This means you’re constantly self-educating on the latest trends, contemplating what it is that makes certain technology revolutionary.
For current Sagefrog clients and emerging tech startups, we recommend incorporating these tech-inspired blogs into your regular reading to quench your thirst for industry knowledge and stay ahead in the marketplace.
TechCrunch is a leading technology media property dedicated to obsessively profiling startups, reviewing new Internet products and reporting on breaking tech news. Founded in June 2005, TechCrunch and its network of websites now reach over 12 million unique visitors and draw more than 37 million page views per month. According to Alexa Internet, the majority of TechCrunch visitors are college-educated males from the United States who primarily browse the website from their work location.
Gizmodo features pieces on design, technology, science, sci-fi and politics. Originally part of the Gawker Media network, the site’s demographic strikes an impressive balance between male and female visitors with varying levels of education. In recent years, Gizmodo rolled its io9 blog and original Gizmodo site into one so that visitors can visit a single place for the pop culture and sci-fi news of io9 and the authoritative technology news of Gizmodo. You might get a better sense of what this coverage looks like from their tagline, “We come from the future.”
Engadget is a technology blog network covering tech such as gadgets and consumer electronics, as well as pop culture topics like gaming and entertainment. Engadget currently operates a total of ten blogs—four of which are written in English and six of which have international versions with independent editorial staff. This network of sites is ideal for tech-savvy individuals, especially for those seeking broader insight into emerging technologies worldwide. Broad coverage has been the newest editorial focus of Engadget since 2015, so Engadget sites are now more inclusive to professionals who aren’t fully immersed in the tech industry.
4. Boing Boing
Boing Boing was first established as a zine in 1988 that highly influenced the cyberpunk subculture of its time. It established an online presence in 1995 and today produces articles on technology, futurism, science fiction, comic books, gadgets, intellectual property, Disney and left-wing politics – in sum, a strange mix of interesting tech topics! In their own words, Boing Boing is an “award-winning zine, blog and directory of wonderful things.”
Much less “out-there” website ReadWrite is a leading media platform dedicated to IoT and Connected World news and discussion, also named one of the top 100 websites for entrpeneurs by Forbes. Covering a different vein of the tech industry, ReadWrite produces pieces on transportation, smart cities, health, fintech, industrial technology and more. We found that the vast majority of its visitors are male with a graduate degree and browse the site from a work location.
Do you currently keep up with any of the top tech blogs we’ve mentioned? Add these to your morning routine for a daily dose of breaking tech news and thought leadership. They’re also great tools to use in the never-ending search for content inspiration.
If you’re a B2B technology pioneer or marketing executive looking for more tech inspiration, get a free copy of our latest whitepaper: What Is Content Marketing and Why Do Technology Companies Need It?
Are you interested in B2B technology marketing services? Contact Sagefrog Marketing Group today.