If you’re a B2B business leader, you’re probably looking for ways to cut expenses while your organization makes some adjustments to operate as smoothly as possible during the pandemic. If you’re a marketing assistant or specialist, you might have experienced some budget cuts or been tasked with focusing only on high-ROI efforts or quick-win tactics … Continued
Doylestown, PA – May 14, 2020 – Sagefrog Marketing Group (Sagefrog), a top ranked B2B marketing agency with specialties in healthcare, technology, industrial, and business services, is supporting local merchants in the Doylestown borough by providing cash advances with an initiative coined, Dollars for Doylestown. The local marketing agency, which has two office locations in … Continued
Innovative and creative solutions to challenges are born out of necessity. In the world we’re living in right now, it’s no different. As customers’ priorities continue to change, smart marketers need to adapt their strategies to accommodate them. Ann Handley, Chief Content Officer of MarketingProfs and best-selling author of Everybody Writes and Content Rules, gave … Continued
Times are different right now. There’s no question about that. For B2B companies, this means that the messaging and marketing tactics you use to reach prospects right now, should be different too. In B2B industries where many healthcare, technology, manufacturing, and business services companies are still serving customers, even if through an adjusted business continuity … Continued
B2B companies everywhere are facing unprecedented times. With so many questions floating around right now, marketing managers are being forced to ask: which tactics should stay, and which should go? With tradeshows cancelled and face-to-face meetings temporarily halted, businesses are reevaluating their marketing plan, strategizing new lead sources, and reassigning spend. Marketing budgets that were … Continued